I used to think Twitter was a fad that was going to pass, despite the constant feedback about its utility that I was receiving from Smith students. I couldn’t imagine why anyone would want another piece of “keep in touch” technology.
Research by Vojislav Maksimovic
Innovative firms are more victimized than other firms in emerging economies.
Research by Bruce Golden
Surgeons discharge patients to ensure that their surgeries will not be cancelled for a lack of recovery beds.
When a video of unhygienic behavior by a Domino’s Pizza employee went viral on YouTube and came to the attention of bloggers nationwide, company management turned to Twitter to address the issue and ease its customers’ food safety concerns. The episode was a graphic (revoltingly graphic!) depiction of the way online communities and the content they create have the power to boost a company’s sales and reputation, or sink it