Economists point to the rural parts of Africa, India, China, Eastern Europe and other developing markets as the next frontier for big multinational corporations. But the challenges of selling products and services to consumers in these environments go way beyond effective marketing campaigns. And it’s more than just swapping out features to suit local tastes. New research co-authored by Smith professor Judy Frels
Teams from top U.S. MBA programs competed to provide the best set of recommendations to the Global Alliance for the Improvement of Nutrition (GAIN) in the University of Maryland’s Robert H. Smith School of Business inaugural Emerging Markets Forum Case Competition, held April 10, 2015, at Smith’s Washington, D.C., campus.
Borrowers live or die by their FICO scores — numbers that offer a snapshot of how reliable they've been in paying back their debts. But some 53 million Americans don't have such scores because their credit history is thin or nonexistent. Now the Fair Isaac Corporation (aka FICO), is testing a new measure that would open up credit to many of these people. Smith professors Cliff Rossi and Siva Viswanathan offer insights.
Under Armour Founder and CEO Kevin Plank and the Dingman Center for Entrepreneurship at the University of Maryland's Robert H. Smith School of Business announced today the corporate sponsors of the final round of the 2015 Cupid's Cup Business Competition. The event is from 6-8 p.m., Wednesday, April 22, 2015, at UMD’s Clarice Smith Performing Arts Center.