A Forbes survey last week revealed 69 percent of its respondents have played Pokémon Go during work hours. Meanwhile, SHRM issued a bulletin to advise companies on managing employees who have been among the one in 10 Americans who own smartphones since the game’s July 7 U.S. launch. "The game is distracting to a degree, but it also reveals gamification principles that increase productivity that managers can appreciate,”
Research firm Gartner projects 25 billion sensor devices will be connected to the Internet of Things by 2020. This includes components in U.S. military supply chains, where counterfeiters can embed sensors to compromise national security and cause extensive economic damage. Smith School graduate Rich Fitzgerald recently wrote a guest column at Military Embedded Systems calling for the Department of Defense and its suppliers to
Verizon’s $4.8 billion cash purchase of Yahoo positions the telecom giant to fulfill its longstanding goal to be a player in online media and advertising, says Smith School marketing professor P.K. Kannan. Meanwhile, Smith School professor David Kass says Berkshire Hathaway investors have given the deal a vote of confidence, which bodes well for Verizon's value and stock prices.
In this edition, Mohamed Boraie, MBA Candidate 2017, lets us in on what it's like to work as an associate marketing manager at Campbell's Soup Company in Camden, NJ.
Startup founders looking for customers eventually run out of friends and relatives. "Once they get past that first handful of contacts, they don’t know how to get in front of the market in a bigger way," says Liz Sara, founder of consulting firm Best Marketing. She shares three keys to success in episode 4 of Bootstrapped, a Smith School podcast series. Read