On May 6, 2016, full-time MBA students at the University of Maryland’s Robert H. Smith School of Business hosted the sixth annual “Smith’s Got Talent” variety show. Over the years, the show has become a highlight of the spring semester for Smith Terps. Some years there is more talent than others, but everyone always has a great time. The event perfectly showcases the tight-knit community of Smith MBA students at UMD.
Video gaming, as eSports, is drawing a marketing bonanza thanks to Millennials, who also make any ‘Is it a legit sport?’ debate moot, says Smith School marketing professor Hank Boyd. When Turner Sports transitions from Warriors-Thunder NBA playoff action tonight to its Friday debut on TBS of its own eSports league, it also will showcase Turner’s new 10,000-square-foot arena in Atlanta.
Apple CEO Tim Cook is back from a weeklong visit to India, which the company hopes will be its next major growth center, now that China is cooling. But the company, which has only about 2 percent of the Indian smartphone market today, faces a host of challenges, explains Smith School professor Gary A. Cohen. These range from a lower-income consumer base than exists in China, to regulatory hurdles, to a host of
Lines at some airports have gotten nightmarish as travelers head into the summer's first holiday weekend. As a result, two U.S. senators have called on airlines to stop charging fees for checked bags as a way to reduce the burden on TSA screeners. Research from Smith School professor Martin Dresner at three Washington-Baltimore airports show how baggage fees do indeed significantly change consumer behavior.
Bayer has announced plans for a $62 billion buyout of Monsanto, and critics did not wait long before blasting the proposed megadeal. MarketWatch calls it bad news for anyone who grows or eats food. CNN sees a “nightmare for America.” And CBS News warns of a “GMO Monster." Smith School PhD Mahka Moeen wrote her dissertation on the industry and offers a historical perspective that might calm some of the fears.