“You can market and create good at the same time,” Elysa Hammond said to an attentive crowd at the Smith School’s fifth annual Social Enterprise Symposium on March 1, 2013. “Business has been part of the problems we are facing today, and business needs to be part of the solution.”
Hammond, director of Environmental Stewardship for Clif Bar and the morning keynote, had a passion for sustainable business practices and creating social value that was palpable during her speech. The free Clif Bars – those were just an added bonus.
Hosted by the Center for Social Value Creation, the conference took place at UMD’s Stamp Student Union, during which more than 1,000 attendees filtered in and out of the 14 presentations and panels.