Thursday, November 15, 2012, 7:30 p.m. & Sunday, November 18, 2012, 7:30 a.m.
Organizations are often in a race to increase productivity – a good thing in the business world. But too much service productivity can actually cut into a company’s revenue, according to new research from the Robert H. Smith School of Business at the University of Maryland.
In this edition of Smith Business Close-Up, the Smith School’s Roland Rust talks about his new research that finds lower productivity can often lead to a better bottom line.
Rust is the Distinguished University Professor, David Bruce Smith Chair in Marketing. He is founder and Executive Director of two research centers: the Center for Excellence in Service and the Center for Complexity in Business. Rust is one of the most prominent scholars in the world in service marketing. He has served as editor of the top marketing journals, received numerous lifetime achievement awards, and founded the Journal of Service Research and the annual Frontiers in Service Conference.
Smith Business Close-Up is co-produced by the Robert H. Smith School of Business and Maryland Public Television. The television segment focuses on the latest thinking in business management, and features in-depth interviews with Smith School faculty and other members of the school’s community of business leaders.
Where to Watch
Smith Business Close-Up can be seen bi-weekly on Maryland Public Television's Your Business and Money. The program airs at 7:30 p.m. on Thursdays and is repeated the following Sunday at 7:30 a.m. on public television stations throughout Maryland and the Washington, D.C., metropolitan region, including:
- WMPB-TV (Ch. 67), Baltimore
- WMPT-TV (Ch. 22), DC metro/Annapolis
- WCPB-TV (Ch. 28), Salisbury
- WFPT-TV (Ch. 62), Frederick
- WWPB-TV (Ch. 31), Hagerstown
- WGPT-TV (Ch. 36), Oakland