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Smith Business Close-Up: Mission Impact

Feb 11, 2010
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Nonprofit organizations share a common goal of making a difference in the world, but many could more successfully meet that goal – a “mission impact” – by applying leading edge business strategies to improve operations.

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Dr. Rob Sheehan talks about how nonprofits can apply business strategies in his new book, “Mission Impact: Breakthrough Strategies for Nonprofits.”

Sheehan has more than 30 years of executive management experience, including 18 years as the CEO of two different national nonprofits. His research and academic publications are focused on leadership, strategy and organizational effectiveness, particularly for nonprofits. As academic director of executive MBA programs at the Smith School of Business, Sheehan directs the academic aspects of Executive MBA programs. He also assists with custom-designed executive education programs for various organizations.
Sheehan’s new book gives nonprofits leaders top strategies for jump-starting their organization’s vision. He outlines how to design, develop and implement breakthrough strategies to increase a nonprofit’s mission impact and improve the quality of life for the populations they seek to serve.

Smith Business Close-Up is co-produced by the Robert H. Smith School of Business and Maryland Public Television. The television segment focuses on the latest thinking in business management, and features in-depth interviews with Smith School faculty and other members of the school’s community of business leaders.

Where to watch
Smith Business Close-Up can be seen bi-weekly on Maryland Public Television's Your Business and Money. The program airs at 7:30 p.m. on Thursdays and is repeated the following Sunday at 7:30 a.m. and Monday at 4:30 a.m. on public television stations throughout Maryland and the Washington, D.C., metropolitan region, including:

 WMPB-TV (Ch. 67), Baltimore 
 WMPT-TV (Ch. 22), DC metro/Annapolis 
 WCPB-TV (Ch. 28), Salisbury 
 WFPT-TV (Ch. 62), Frederick 
 WWPB-TV (Ch. 31), Hagerstown 
 WGPT-TV (Ch. 36), Oakland

About the University of Maryland's Robert H. Smith School of Business 

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, MS in business, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.