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Roland Rust in NYT on GM Social Media Strategy

Mar 26, 2014
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Smith Marketing professor Roland Rust, commenting in The New York Times this week, said General Motors' social media strategy in response to its timing and handling of an ignition switch recall is “absolutely the right thing to do.”

Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing at the University of Maryland’s Robert H. Smith School of Business, told The Times: “If they don’t respond to the customers, then those customers are going to continue to flame them... (Consumers) are thinking, I can either buy this GM car that I know kills people or I can buy something else."

Read the full the story here.

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The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, MS in business, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.