Dr. Roxanne Lefkoff holds a Ph.D. in Marketing from the University of North Carolina at Chapel Hill. She is a Clinical Full Professor in the Marketing Department at the Robert H. Smith School of Business at the University of Maryland. Dr. Lefkoff currently teaches Marketing Principles, Marketing Strategy, and Consumer Behavior. For her outstanding teaching, she has received two Krowe Awards from the Smith School, five awards from the University of Maryland’s Center for Teaching Excellence, and is a Campus Lilly Teaching Fellow. Dr. Lefkoff was a founding member of the Business, Society, and the Economy Program of College Park Scholars, serving as Associate Director and then Director. Dr. Lefkoff's areas of expertise are marketing strategy and consumer behavior. She was recognized as a finalist for the Ferber Award sponsored by the Journal of Consumer Research for best article published based on a dissertation. She has published in the Journal of Consumer Research, Journal of Advertising, and Advances in Consumer Research. Dr. Lefkoff holds a Bachelors Degree in Chemical Engineering from West Virginia University. Prior to her work in academia, she worked for Exxon in Baytown, Texas.