Ralph J. Tyser Professor of Marketing Science
P. K. Kannan is the Ralph J. Tyser Professor of Marketing Science at the Robert H. Smith School of Business at the University of Maryland. His main research focus is on marketing modeling, applying statistical and econometric methods to marketing data. His current research stream focuses on attribution modeling, media mix modeling, new product/service development and customer relationship management (CRM).
He has received several grants from National Science Foundation (NSF), Mellon Foundation, SAIC, and PricewaterhouseCoopers for his work in this area and research papers have been published in Marketing Science, Management Science, Journal of Marketing Research, and Journal of Marketing. His research has also won the prestigious John Little Best Paper Award (2008) and the INFORMS Society for Marketing Science Practice Prize Award (2007). His research has also been selected as a finalist for the Paul Green Award (2008, 2014) and he won the AMA/MSI Paul Root Award (2014).
Dr. Kannan is an Associate Editor for Journal of Marketing Research, a Senior Editor for International Journal of Research in Marketing and serves on the editorial boards of the Marketing Science, Journal of Marketing, Journal of Service Research, and International Journal of Electronic Commerce. Dr. Kannan has served as the Chair for the American Marketing Association SIG on Marketing Research and is chairing the INFORMS Service Science section.
His teaching interests include marketing modeling, pricing, customer relationship management, new product development, and digital retailing. He has taught these courses in executive programs for Black & Decker, Home Depot, ARINC, McCormick, and Northrup Grumman. He has corporate experience with Tata Engineering and Ingersoll-Rand and has consulted for companies such as Frito-Lay, Pepsi Co, Giant Food, Black and Decker, SAIC, Fannie Mae, and IBM.
Honors and Awards
- Winner, 2014 AMA/MSI Paul Root Award, Journal of Marketing
- Finalist, 2014 Paul Green Award, Journal of Marketing Research
- Winner, Davidson Award, 2014, Journal of Retailing
- Winner, Outstanding Author Contribution, 2014, Review of Marketing Research
- Winner, Outstanding Paper Award, 2014, European Business Review
- Best Reviewer Award, 2013-14, Journal of Marketing
- AMA Best Innovation, Technology and Interactivity SIG Article, 2012, Journal of Marketing Research
- Winner, Donald R. Lehmann Award, 2009, Journal of Marketing Research
- Winner, John D. C. Little Award, 2008, Marketing Science
- Winner, INFORMS Society of Marketing Science (ISMS) Gary Lilien Practice Prize Award, 2007
- Finalist, Paul Green Award, 2009, Journal of Marketing Research
- Harvey Sanders Professorship, Robert H. Smith School of Business, 2004-2008
- Safeway Fellow, Robert H. Smith School of Business, 1999 – 2004
- Allan J. Krowe Award for Teaching Excellence, 2001
- Top 15% Teaching Award, Robert H. Smith School of Business, 2000, 2008, 2012
- NSF Grants, 2011-12, 2007-2010, 2002-2005
Hongshuang (Alice) Li, P. K. Kannan, Siva Vishwanathan, and Abhishek Pani, “Attribution Strategies and the Return on Keyword Investment in Paid Search Advertising,” Marketing Science, (forthcoming, 2016).
Ashish Kumar, R. Bezawada, R. Rishika, R. Janakiraman, and P. K. Kannan, “From Social to Sale: The Effects of Firm Generated Content in Social Media on Customer Behavior,” Journal of Marketing, (forthcoming, 2016).
Hyoryung Nam and P. K. Kannan, “Informational Value of Social Tagging Networks,”Journal of Marketing, Volume 78, Number 4, July 2014, pp. 21 – 40. Winner, 2014 AMA/MSI Paul Root Award.
Hongshuang (Alice) Li and P. K. Kannan, “Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment,”Journal of Marketing Research, Volume 51, Issue 1 (February) 2014, p.40-56. Finalist for the 2014 Paul Green Award.
Koukova, Nevena, P. K. Kannan, Amna Kirmani, “Multi-Format Digital Products: How Design Attributes Interact with Usage Situations to Determine Choice,” Journal of Marketing Research,Feb 2012, Vol. 49, No. 1, pp. 100-114..
Kannan, P. K., Barbara Kline Pope, Sanjay Jain (2009), “Pricing Digital Content Product Lines: A Model and Application for the National Academies Press,”Marketing Science,Lead Article, Vol. 28, No. 4, July-August, (2009) pp. 620-636. Winner of the INFORMS Society of Marketing Science Practice Prize Competition, 2007. The award winning presentation may be seen at this link: http://techtv.mit.edu/collections/isms:1133/videos/7128-national-academies-press
Bezawada, Ram, S. Balachandar, P. K. Kannan and Venky Shankar (2009),“Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights,”Journal of Marketing. Vol. 73, Iss. 3, p. 99-117.
Luo, Lan, P. K. Kannan, and Brian Ratchford (2008), "Incorporating Subjective Characteristics in Product Design and Evaluations,"Journal of Marketing Research, Vol. 45, Iss. 2, p.182-194. Donald Lehmann Award, 2009, for the best dissertation-based article in JMR or JM.) (Finalist for the Paul Green Award for the year 2008.
Luo, Lan, P. K. Kannan, and Brian Ratchford (2007), "New Product Development under Channel Acceptance,"Marketing Science, Lead Article, Vol. 26, No. 2, p.149-163. Winner of the John D. C. Little Award for the Best Paper in Marketing Science,Management Science for the year 2007.
Jain, Sanjay and P. K. Kannan, (2002), "Pricing of Information Products on Online Servers: Issues, Models, and Analysis,"Management Science, Vol. 48, No. 9, September, pp. 1123-1143.
Kannan, P. K. and Susan Sanchez, (1994), "Competitive Market Structures: A Subset Selection Analysis,"Management Science, Vol. 40, No.11, pp. 1484-1499.
McCarthy, Patrick , P. K. Kannan, R. Chandrasekharan, and Gordon Wright, (1992), "Estimating Loyalty and Switching with an Application to the Automobile Market,"Management Science, Vol. 38, No. 10 (October), pp. 1371-1394.
Kannan, P. K. and Gordon P. Wright, (1991), "On Testing Competitive Market Structures",Marketing Science, Vol. 10, No. 4, pp. 338-347.
Kannan, P. K. and Gordon P. Wright, (1991), "Modeling and Testing Structured Markets: A Nested Logit Approach",Marketing Science, Vol. 10, No. 1 (Winter), pp. 58-82.