Michel Wedel

PepsiCo Chair in Consumer Science

3303 Van Munching Hall
(301) 405-2162
Ph.D., University of Wageningen

Michel Wedel holds the PepsiCo Chair in Consumer Science at the Robert H. Smith School of Business at the University of Maryland. His main research interest is in Consumer Science: the application of statistical and econometric methods to further the understanding of consumer behavior and to improve marketing decision making. Much of his recent work has measured the effectiveness of visual marketing using eye-tracking technology. He teaches models for Marketing decision making for MBA students, advanced Marketing analytics for MS students, and Bayesian statistics for Ph.D. students.

Honors and Awards

Distinguished Scholar-Teacher, University of Maryland, College Park, 2013

Fellow of INFORMS, Society for Marketing Science, 2012

Fellow of the American Statistical Association, 2011

Gilbert A. Churchill award for lifetime achievement in the academic study of marketing research, American Marketing Association, 2008

Hendrik Muller Award for Outstanding Research in the Social and Behavioral Sciences, Netherlands Royal Academy for the Sciences, 2005

Selected Recent Publications

Copy Alert: A Method and Metric to Detect Visual Copycat Brands. Journal of Marketing Research, 2013, forthcoming. T. Satomura, M. Wedel, R. Pieters

Information acquisition during online decision making: A model-based exploration using eye-tracking data. Management Science, 2013, 59 (5):1009-1026. W.Shi, M.Wedel, R.Pieters

Emotion Induced Engagement in Internet Video Ads, 2012. Journal of Marketing Research, 49 (2), 144-159.  T.Teixeira, M.Wedel, R. Pieters

AdGist: Ad Communication in a Single Eye-Fixation, 2012.  Marketing Science, 31 (1): 59-73.  R. Pieters, M. Wedel


Area Editor: Journal of Marketing Research, Marketing Science