Joined University of Maryland in 2011.
Liye Ma teaches the undergraduate Marketing Research Methods course. His research focuses on issues at the intersection of marketing and technology, with the current emphasis on Internet and Social Media. His work has been published at Marketing Science. He joined the Marketing Department in Fall 2011 after obtaining the PhD degree from the Tepper School of Business at Carnegie Mellon University.
Kinshuk Jerath, Liye Ma, Young-Hoon Park and Kannan Srinivasan, (2011), “A ‘Position Paradox’ in Sponsored Search Auctions,” Marketing Science, 30(4), 612-627.