Decision, Operations & Information Technologies

Flu or Something More Sinister? Using Computer Models to Find Out

Symptoms resulting from a bioterrorism attack could be alarmingly similar to those of the flu. A computer model developed by Sean Barnes, assistant professor of operations management, aims to identify one from the other by their very different transmission dynamics. 

Barnes built his original simulation model for his dissertation as a mathematics PhD student at the University of Maryland (2012) to help public health officials seeing the two scenarios play out and determine which they are dealing with. 

Speaker Bios

Keynote Speaker

Jacques S. Gansler


The Honorable Jacques S. Gansler, former Under Secretary of Defense for Acquisition, Technology, and Logistics, is a Professor and holds the Roger C. Lipitz Chair in Public Policy and Private Enterprise in the School of Public Policy, and is the Director of the Center for Public Policy and Private Enterprise.  As the third-ranking civilian at the Pentagon from 1997 to 2001, Professor Gansler was responsible for all research and development, acquisition reform, logistics, advance technology, environmental security, defense industry, and numerous other security programs.  Before joining the Clinton Administration, Dr. Gansler held a variety of senior positions in government and the private sector. He is a member of the Defense Science Board, a member of the National Academy of Engineering, a member of the GAO Advisory Board, and a Fellow of the National Academy of Public Administration.  For 2003 – 2004, he served as Interim Dean of the School of Public Policy.  For 2004 – 2006 Dr. Gansler served as the Vice President for Research at the University of Maryland.


Sandor Boyson

Dr. Sandor Boyson serves as Director, Supply Chain Management Center; and Research Professor at the Robert H. Smith School of Business at University Of Maryland College Park; and holds an Affiliate Faculty Appointment at the Institute Of Systems Research, Clark School of Engineering, College Park.  

His research on supply chain management has been highlighted in three books, “Logistics and The Extended Enterprise” (Wiley, 1999); “In Real Time: Managing The New Supply Chain” (Praeger, 2005); and “X-Treme Supply Chain Management” (Routledge, 2010), published as a collaboration with the Council Of Supply Chain Management Professionals. He currently is a research advisor/ principal investigator on IT Supply Chain Risk Management for the National Institute of Standards & Technology (NIST) and the author of two reports on the subject released through NIST in 2011/2012. 

He has thirty years of experience as a senior supply chain consultant to public organizations as varied as the World Bank, the Governments of Thailand, Indonesia, Panama and Puerto Rico and the U.S. Department Of Defense; and to private sector organizations such as IBM/Sterling Commerce, Avaya, SAIC and the Chicago Tribune.

In addition to his supply chain research and consulting, Dr. Boyson teaches graduate courses in Supply Chain Management and Supply Chain Risk Management at the R.H.Smith Business School. 

His work has received international exposure. He has been selected as a Supply Chain Thought Leader by World Trade Magazine (2006). He has served as keynote speaker at the Pacific Asian Forum For Trade and Development (PAFTAD) in 2006; the Supply Chain Management Review’s Thought Leader Series and the China Higher Education Press’ National Conference for University Supply Chain Program Directors in 2005; and the Greater China Logistics Forum and the E-Logistics Annual Conference sponsored by Tekes, the Finish Government Economic Development & Technology Authority in 2004.

Wedad Elmaghraby

Dr. Wedad Elmaghraby is an Associate Professor of Operations Management and Management Science.  Her broad research interests are in procurement, auctions, pricing and behavioral operations management. Her current research studies how traditional procurement and pricing practices of businesses are impacted by strategic behavior of their customers and behavioral biases in decision making.  Dr. Wedad Elmaghraby joined the R H Smith School of Business at the University of Maryland in 2005. Prior to that, she was on the faculty at the School of Industrial & Systems Engineering (ISyE) at Georgia Institute of Technology and the Stern School of Business at NYU. She holds a BA from Cornell University in Economics, a B.S. in Operations Research and Industrial Engineering, and a MS and PhD degree from the University of California, Berkeley in IEOR. Her work is published in Management Science, M&SOM, POM, Games and Economic Behavior. She serves as an Associate Editor for Management Science, M&SOM and Decision Analysis. 

Young M. Lee

Dr. Young M. Lee is a Manager of Manufacturing and Sustainability Analytics, a Research Staff Member and an IBM Master Inventor in the Business Solutions and Mathematical Sciences Department of IBM’s T.J. Watson Research Center, U.S.A.  Dr. Lee received B.S., M.S., and Ph.D. degrees in chemical engineering from Columbia University.  He joined the IBM Research Division in 2002, and has been working in various mathematical modeling projects in the areas of energy management, supply chain, manufacturing and service sciences and developed numerous simulation and optimization models for both IBM and external clients.  Prior to joining IBM, he had worked for BASF for 14 years, where he had founded and managed the Mathematical Modeling Group, and led development of numerous optimization and simulation models for various manufacturing and logistics processes.  Dr. Lee published 6 book chapters and more than 40 technical papers, and filed more than 30 patent applications.  Dr. Lee has won three IBM Research Division Awards and a BASF Technical Achievement Award for his mathematical modeling work.  He is a frequent speaker at conferences, universities, and customer events. His research interest includes modeling, simulation and optimization of energy performance of buildings and manufacturing plants, supply chain management, manufacturing processes, services, workforce management, business processes and emergency response operations. 

Pitipong J. Lin

Dr. Pitipong J. Lin is a Senior Technical Staff Member (STSM) in Smarter Analytics, IBM Integrated Supply Chain.  His expertise is in Operations Research, Lean Sigma, and Supply Chain Strategy. 

He received his M.S. degree in Management from Boston University and Ph.D. in Industrial Engineering from Northeastern University, in Massachusetts.  Since 1999, he has worked on over twenty major projects in IBM supporting internal and external business clients. 

Dr. Lin has been recognized in the industry as the thought leader who championed the concepts of using Analytics to create an economic-based, demand driven reverse supply chain.  He received a patent and the Progressive Manufacturing (PM) 100 award for expanding revenue from global parts reuse and increased sustainability. 

Dr. Lin has served as a conference co-chair on three IEEE Symposiums.  He has published over thirty journal articles and proceedings.  In addition to IEEE, INFORMS and other prestigious conferences, his speaking engagements include clients’ annual meetings to expand the Business Analytics community and drive Analytics into the supply chain. 

Sung Seo

Sung Seo is a Senior Managing consultant in the IBM Public Sector Strategy and Analytics Consulting. Mr. Seo has experience as a project management and consultant with a focus in data analysis, process improvement, and supply chain solutions.  He has worked with a number of government agencies including FEMA, the Postal Service, and the Department of Defense.  He joined IBM in 2004 and holds an AB in Applied Mathematics from Harvard University and is completing a MBA in Finance from the University of Pennsylvania. 

Tunay Tunca

Dr. Tunay Tunca is an Associate Professor of Decision, Operations, and Information Technology at Robert H. Smith School of Business at University of Maryland. He received his MS in Financial Mathematics (2000) and PhD in Business Administration (2002) from Stanford University, MS in Management Science (1997) from the University of Rochester, and BS degrees in Electrical Engineering and Mathematics with honors (1994) from Bogazici University. Prior to joining University of Maryland, he was an Associate Professor of Operations, Information, and Technology at Graduate School of Business at Stanford University. Professor Tunca also held positions as a visiting scholar at the Sloan School of Business at Massachusetts Institute of Technology (2005), Wharton School of Business at University of Pennsylvania (2003), Yahoo Inc. (2008-2009), and Hewlett-Packard (2006-2007). His research interests include economics of operations and technology management, pricing and financing of procurement contracts, economics of security, digital goods and piracy, and the role of information and forecasting in supply chains.

Leanne Viera

Dr. Leanne Viera is an IBM Partner in Global Business Services.   For the past two years, Dr. Viera represented IBM as the Industry Chair at the Eisenhower School for National Security and Resource Strategy at National Defense University (NDU).  In this role, she was responsible for the development of the Industry Fellows Program, incorporating a select number of students from major corporations into the Masters Program, and teaching Strategic Leadership and Supply Chain Management.  As a member of the faculty, she led a Strategic Leadership course for a seminar consisting of senior U.S. and international military, federal government civilians, and industry leaders.  She also conducted extensive individual coaching, counseling and feedback sessions for students in assigned seminar groups using the Executive Assessment and Development Program to facilitate the design of student personal and professional development programs.  

Dr. Viera has over 25 years working in Supply Chain and Logistics first at UPS and then as a Partner in IBM’s Global Business Services.   She has worked in both the public and private sectors specializing in industrial engineering, operations research, reverse logistics and network analysis.   She has 15 years of project management expertise managing large complex projects in areas such as disaster response planning, supply chain management, distribution, and manufacturing.   Within IBM, she has also held delivery roles across multiple industries, including Aerospace & Defense, Retail, Consumer Packaged Goods, Electronics, and Logistics Services.   She earned a BS, MS and PhD at Northeastern University.


Michael Ball

Dr. Michael Ball is the Senior Associate Dean and holds the Dean’s Chair in Management Science at the Robert H. Smith School of Business at the University of Maryland. He also has a joint appointment within the Institute for Systems Research (ISR) in the Clark School of Engineering and is a member of the Decision, Operations and Information Technologies Department within the Smith School.

Dr. Ball has over 100 scholarly publications, covering a range of subjects including supply chain management, air transportation, revenue management and pricing and system reliability. Several of his research and consulting projects have led to implementations in industry and government. Throughout his career Dr. Ball has been an active member of INFORMS, the Institute for Operations Research and the Management Sciences. He just stepped down as area editor for Transportation for Operations Research and is now associate editor for the journals, Operations Research and Transportation Science. In 2008, he was president of the INFORMS Transportation Science and Logistics Society. In 2004, he was named an INFORMS Fellow.

Dr. Ball received BES and MSE degrees from Johns Hopkins University in 1972 and a PhD in Operations Research from Cornell University in 1977. 

Arnie Greenland

Dr. Arnie Greenland is recently retired from the IBM Corporation, where he was an IBM Distinguished Engineer and Executive within the Global Business Services, Public Sector Practice.  His career spanned more than 40 years in which he delivered advanced business analytics services for both public- and private-sector clients.  The majority of his work in the past 20 years has been in IBM’s Supply Chain practice where he worked for such clients as the US Postal Service, the Department of Defense, and the U.S Department of Homeland Security. 

Within the corporation’s Supply Chain practice, Dr. Greenland founded the Operations Analytics service area. This group focused on advanced analytics, modeling, and simulation. This team made important contributions to a number of IBM clients. For example, Dr. Greenland led a team at the U.S. Postal Service that brought the use of operations research planning methods to the strategic planning and operational management of USPS processing and distribution operations; and he led work for the Department of Defense to optimize operations at one of the largest depots in the U.S. 

Prior to working for IBM,  Dr. Greenland worked at Price Waterhouse and PricewaterhouseCoopers Consulting.  He was a principal in a small professional services company engaged in the public sector market and worked for other professional services consulting firms, while early in his career he held an academic appointment at George Mason University in the Mathematical Sciences Department where he taught courses in Operations Research, Statistics and Mathematics.  He holds a Ph.D. in Mathematics. 

Paul Needham

Dr. Paul Needham is a Professor of Logistics and Director of the Supply Chain Management Program at the Dwight D. Eisenhower School of National Security and Resource Strategy.  There he teaches courses in logistics, supply chain management, modeling and simulation, war gaming, military strategy, and transportation economics.  Additionally, he has taught courses on international logistics and transportation, logistics strategy, business logistics, military logistics, war gaming, and military strategy at the Air Command and Staff College and the University of Maryland.  He holds an M.S. (1978) in international logistics management from the Air Force Institute of Technology, an MBA (1989) from Troy State University, and a Ph.D. (1997) in logistics and transportation from the University of Maryland where he concentrated on logistics and operations management. He is also a graduate of the Air Command and Staff College and the Air War College. 

Prior to coming to the Eisenhower School in 1996, Professor Needham served in the U.S. Air Force for over 23 years.  He enlisted in the Air Force in 1969, was commissioned in 1973, and he retired in 1992 as a Lieutenant Colonel with over 23 years of service.  From November 1979 until January 1981, Dr. Needham was a Hostage in Iran for 444 days.  In 1990 he was chosen for command of the Little Rock Air Force Base Supply Squadron. During his career he held a number of logistics positions to include logistics analyst at HQ U.S. Air Force, foreign military sales officer, and several logistics staff positions.  Dr. Needham also worked as a logistics consultant analyzing supply chains and business rules.  He has published on logistics modeling, transportation, customer expectations, and the industrial assessment of the transportation industry.

His professional achievements include: 

  • Industrial College of the Armed Forces, Professor of the Year 2008
  • NDTA's Foundation Memorial Medal for Literary Merit 2000, Second Place with John Daly
  • AF Meritorious Service Medal, 1988 and 1990.
  • Defense Meritorious Service Medal.  1981
  • Prisoner of War Medal, 2012

Fearless Ideas Courses Inspire Innovation

The University of Maryland offers a set of “Fearless Ideas” courses through its Academy for Innovation & Entrepreneurship (AIE), a signature initiative to infuse the university with a culture of innovation and entrepreneurship across all colleges, building on the institution's excellence as a research university.

The Robert H. Smith School of Business will offer four Fearless Ideas courses in fall 2014:

Smith School Business Summit Addresses Innovation

On March 28, 2014, at the North Marriott Hotel & Conference Center in Bethesda, Md., students, faculty and business professionals met for the third annual Smith School Business Summit. This year’s theme looked at innovation as an essential building block for the prosperity and survival of corporations. With more than 600 registered attendants, it was the largest Summit yet.


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