The Center for Global Business (CGB) presented the sixth installment in an ongoing series of webinars by the MAPIT Alliance, “Don’t Be a No-Show: Making the Most of Virtual Trade Shows.” In light of current limitations on travel, this edition provided insights and best practices on how to navigate virtual trade shows and maximize the virtual experience as both an event sponsor and organizer. It also presented resources available from the MAPIT Alliance partners to support companies’ export initiatives.
The Center for Global Business presented the fourth installment in an ongoing series of webinars by the MAPIT Alliance, “Where Are All Your International Customers? Finding Them with the Right Online Market Research.” Continuing with the format of focusing on one part of the exporting process, this episode was created to introduce companies to different tools and strategies for conducting market research, and to connect them with existing export resources from the partners of the MAPIT Alliance.
The Center for Global Business presented the third installment in an ongoing series of webinars by the MAPIT Alliance, “You Can’t Travel, But Your Products Can: Shipping Logistics During a Pandemic.” Building on the previous webinars focused on website globalization and digital marketing strategies, the third webinar was designed to inform companies of the challenges experienced with exporting due to COVID-19 disruptions and how to overcome them.
“Everyone is Online: Reaching your Global Customer Through Digital Marketing” was the second webinar in an ongoing series from the Maryland Partners in International Trade (MAPIT), Alliance, a partnership of the Maryland Smith Center for Global Business, Maryland-D.C. District Export Council, the Office of International Investment and Trade at the Maryland Department of Commerce, and the U.S. Export Assistance Center in Baltimore.
How can businesses transform their online presence to stay connected with global markets?
That question took center stage as the University of Maryland’s Robert H. Smith School of Business Center for Global Business hosted a webinar for the greater Maryland Smith community.