Companies have long welcomed the word-of-mouth spread between consumers about the quality of their products, seeing it as free advertising and thinking they can get away with spending less on paid advertising. But, according to new research from the University of Maryland’s Robert H. Smith School of Business, sometimes the exact opposite is true.
Harvesting Brand Information from Social Tags
Among the many changes brought about by the evolution of social media is this one: Marketers now have a powerful new tool for assessing consumer perceptions of products and brands.
The University of Maryland’s Robert H. Smith School of Business is excited to announce some favorite books in the 14th Annual Top-10 Summer Reading List for Business Leaders for 2017, as recommended by faculty members.
Websites like Epinions.com and apps like Yelp have made ours a glorious era for the amateur reviewer. This might seem like nothing but good news for companies that make excellent products. But the dynamics of word-of-mouth, including online opinions, are much more complicated than that, according to new research from Yogesh Joshi, an associate professor at the Smith School. Read more...
College Park, Md. – October 22, 2010 – The Robert H. Smith School of Business congratulates five of its scholars identified as the likely leaders of the next generation of academics by top industry group the Marketing Science Institute (MSI).
Marketing professors Yogesh Joshi, Liye Ma, William Rand, and information systems professor Louiqa Raschid, tracked Twitter activity for several rock bands for over two years to study how this activity impacts consumer engagement and sales.
The University of Tampere in Finland partnered with the Center for Excellence in Service (CES) to offer an executive education program focusing on service marketing and management.
Yogesh Joshi is an associate professor at the Robert H. Smith School of Business at the University of Maryland. He works in the areas of marketing and innovation. His research focuses on strategic marketing decisions, product differentiation, brand strategy, social influence, the diffusion of innovations, and new product development. He teaches customer-centric innovation in the undergraduate program and innovation and product development in the MBA program.