Smith Analytics Consortium Explores Future of Work
Smart machines do many things better than humans, but Deloitte executive Bill Eggers has good news for workers worried about a robot apocalypse.
Wendy W. Moe
Wendy W. Moe is a Professor of Marketing and Director of the MS in Marketing Analytics at the Robert H. Smith School of Business, University of Maryland. She is a recognized expert in online marketing and social media and is the author of Social Media Intelligence. Professor Moe's research has appeared in numerous leading journals. She serves on the editorial boards for Journal of Marketing Research, Journal of Marketing and Journal of Interactive Marketing and has been recognized by the American Marketing Association as the Emergent Female Scholar and Mentor in the field of marketing with the 2010 Erin Anderson Award.
How Maryland Smith Enhances the Business Master’s Degree Via STEM
Excerpted from U.S. News & World Report’s "Best Business Schools 2020" guidebook:
A rapidly growing number of schools are adding science- and tech-focused courses and programs for MBA and other graduate business students.
What Makes You Keep Reading?
SMITH BRAIN TRUST – Online content creators who want to keep people reading should start by making them angry or anxious, new research from the University of Maryland’s Robert H. Smith School of Business shows.
Facebook’s Friendly Fraud
SMITH BRAIN TRUST – Apple got caught in 2013. Now it’s Facebook’s turn.
Wendy W. Moe Joins Maryland Smith Senior Leadership Team
The University of Maryland’s Robert H. Smith School of Business has appointed professor Wendy W. Moe as associate dean of master’s programs. In her new role she will serve on the dean’s senior leadership team and oversee all MBA and specialty master’s programs.
Ethics in a Digital Surveillance World
SMITH BRAIN TRUST – Tracking consumer behavior is a big job. But your smartphone has help. Additional input comes from your laptop, television, car, wallet and the voice command device in your living room. Even your kitchen appliances stay connected and alert.
Calculate the Value of Social Media Buzz
Women Leading Research: Wendy W. Moe
Wendy Moe Named Co-Editor of Journal of Interactive Marketing
Wendy Moe, professor of marketing and academic director of the Master of Science in Marketing Analytics program at the University of Maryland’s Robert H. Smith School of Business, has been named co-editor-designate of the Journal of Interactive Marketing (JIM).
10 Business Books for Your Summer Reading List
The University of Maryland’s Robert H. Smith School of Business is excited to announce some favorite books in the 14th Annual Top-10 Summer Reading List for Business Leaders for 2017, as recommended by faculty members.
Winners and Losers in Google's Widening Ad Crisis
With Google gripped by a spiraling ad boycott as companies protest having their content posted alongside extremist YouTube videos, the search giant's competitors might be spotting an opportunity. Already a fresh focus has turned to the "upfronts" – the annual New York City ritual in which TV networks make pitches for long-term contracts with major brands and advertising agencies based on expected audiences. And experts at the University of Maryland's Robert H. Smith School of Business say the networks aren't the only outlets that stand to gain from Google's expanding crisis. Read more...
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