Wendy W. Moe is a Professor of Marketing and Director of the MS in Marketing Analytics at the Robert H. Smith School of Business, University of Maryland. She is a recognized expert in online marketing and social media and is the author of Social Media Intelligence. Professor Moe's research has appeared in numerous leading journals. She serves on the editorial boards for Journal of Marketing Research, Journal of Marketing and Journal of Interactive Marketing and has been recognized by the American Marketing Association as the Emergent Female Scholar and Mentor in the field of marketing with the 2010 Erin Anderson Award.
SMITH BRAIN TRUST – Tracking consumer behavior is a big job. But your smartphone has help. Additional input comes from your laptop, television, car, wallet and the voice command device in your living room. Even your kitchen appliances stay connected and alert.
Women Leading Research: Wendy W. Moe
Wendy Moe, professor of marketing and academic director of the Master of Science in Marketing Analytics program at the University of Maryland’s Robert H. Smith School of Business, has been named co-editor-designate of the Journal of Interactive Marketing (JIM).
The University of Maryland’s Robert H. Smith School of Business is excited to announce some favorite books in the 14th Annual Top-10 Summer Reading List for Business Leaders for 2017, as recommended by faculty members.
With Google gripped by a spiraling ad boycott as companies protest having their content posted alongside extremist YouTube videos, the search giant's competitors might be spotting an opportunity. Already a fresh focus has turned to the "upfronts" – the annual New York City ritual in which TV networks make pitches for long-term contracts with major brands and advertising agencies based on expected audiences. And experts at the University of Maryland's Robert H. Smith School of Business say the networks aren't the only outlets that stand to gain from Google's expanding crisis. Read more...
Company pages on social media sites like Facebook contain real-time information for brand managers hoping to gauge customer sentiment, but only if they know how to make sense of the raw data. New research from Smith School professors Kunpeng Zhang and Wendy W. Moe shows how to filter for bias, starting with a three-pronged test to identify and remove fake users. Read more...
Social media users post millions of “likes” and comments every year on brand pages for everything from AAA to Zyrtec. That’s a potentially rich source of information for marketers trying to gauge customer sentiment, but built-in biases create challenges. New research co-authored by Smith School professor Wendy W. Moe shows how to scrub the data and produce reliable scores. The study bases its brand favorability measure on an analysis of 7 billion Facebook “likes” and comments from 170 million users across more than 3,000 company pages. Read more...
Companies worried about disruption need science and technology to stay relevant in the 21st century, but speakers at the fifth annual Smith School Business Summit pointed to soft skills as the real competitive advantage. “If you get leadership, management and culture right, everything else takes care of itself,” keynote speaker David Williams told an audience of more than 300 faculty, staff, students and working professionals gathered Oct. 28, 2016, at the Omni Shoreham Hotel in Washington, D.C.
Retweets aren't necessarily endorsements, and they definitely aren’t votes. So what can Twitter tell us about the 2016 presidential election? Maybe more than you think, new research from the University of Maryland suggests. For starters, Republican nominee Donald Trump is winning — at Twitter anyway — over Democratic rival Hillary Clinton. The authors of a working paper focused on presidential campaign media coverage and tweeting analyze the effects of Trump's frequent tweeting. Read more...
Facebook might know more about you than Big Brother, which makes it easy for the social media giant to steer advertisers toward likely customers. But Procter & Gamble, the world’s biggest advertising spender, isn’t sure the targeted approach works for all of its household and personal care products. The owner of Crest, Gillette, Downy and other popular brands announced plans this week to move away from narrowly focused ads on Facebook and other sites. Smith School professor Wendy W. Moe shares insights. Read more...
