Wendy W. Moe is a Professor of Marketing and Director of the MS in Marketing Analytics at the Robert H. Smith School of Business, University of Maryland. She is a recognized expert in online marketing and social media and is the author of Social Media Intelligence. Professor Moe's research has appeared in numerous leading journals. She serves on the editorial boards for Journal of Marketing Research, Journal of Marketing and Journal of Interactive Marketing and has been recognized by the American Marketing Association as the Emergent Female Scholar and Mentor in the field of marketing with the 2010 Erin Anderson Award.
SMITH BRAIN TRUST – The University of Maryland’s Robert H. Smith School of Business proudly presents its 16th annual Summer Reading List for Business Leaders, as recommended by faculty and staff. The 2019 edition covers history, politics, leadership and even strategies for staying focused in a volatile, fast-paced world.
Poets&Quants has named Stephanie Gomez (MBA 2019) as among the world’s “2019 Best and Brightest MBAs.”
Smart machines do many things better than humans, but Deloitte executive Bill Eggers has good news for workers worried about a robot apocalypse.
Excerpted from U.S. News & World Report’s "Best Business Schools 2020" guidebook:
A rapidly growing number of schools are adding science- and tech-focused courses and programs for MBA and other graduate business students.
SMITH BRAIN TRUST – Online content creators who want to keep people reading should start by making them angry or anxious, new research from the University of Maryland’s Robert H. Smith School of Business shows.
SMITH BRAIN TRUST – Apple got caught in 2013. Now it’s Facebook’s turn.
The University of Maryland’s Robert H. Smith School of Business has appointed professor Wendy W. Moe as associate dean of master’s programs. In her new role she will serve on the dean’s senior leadership team and oversee all MBA and specialty master’s programs.
SMITH BRAIN TRUST – Tracking consumer behavior is a big job. But your smartphone has help. Additional input comes from your laptop, television, car, wallet and the voice command device in your living room. Even your kitchen appliances stay connected and alert.
Wendy Moe, professor of marketing and director of the MS in marketing analytics at the University of Maryland's Robert H. Smith School of Business, has been named co-editor of the Journal of Interactive Marketing.
Women Leading Research: Wendy W. Moe
