webinar

Webinar: Rebooted - Utilizing Data Analytics to Build A Winning Retail Business

Utilizing Data Analytics to Build A Winning Retail Business

This session will cover retail performance metrics and how to utilize them to diagnose problems and improve retail decisions. It will focus on those performance metrics that can be implemented using a retailer's existing inventory management and bookkeeping infrastructure (so that they can be easily adopted by SMR's).  We will also discuss more advanced metrics and frameworks that have been utilized by sophisticated retail operations and the additional data/resources required.

Date
February 1, 2021 - 3:00pm

Webinar: Rebooted - Retail Industry Trends & Implications

Retail industry trends and implications for small and Mid-sized Retailers (SMR)

This session will focus on 1) the "big picture" and major trends of the industry, more or less organized by different retail sectors; 2) the implications for SMR's; 3) discuss strategies to address these challenges from the perspective of SMR's.

Facilitated by: Jie Zhang

Date
January 27, 2021 - 3:00pm

Webinar: Maximizing Your Social Media Efforts

In this webinar, we’ll discuss selecting the social media outlets that resonate with your target audience. As the number of social media platforms expands, it becomes more confusing for the business owner to decide where to invest their time and resources in the social arena. We will look at established and emerging social media platforms to better understand who is using them and how businesses can make the most of their social media efforts on each SM platform.

Date
October 28, 2020 - 11:00am

Webinar: B2B Websites

As the general population has gravitated towards e-commerce, industrial buyers have come to expect more from B2B sites. We’ll look at how you can make your B2B site more engaging and informative for procurement officers. With millennials entering the supply chain field, we’ll also explore what content and platforms they are seeking to guarantee a smart B2B purchase.

Date
October 14, 2020 - 11:00am

Webinar: Creating your Company’s Website for the Best Customer Experience

Once you’ve decided on your site’s target audience(s), it’s time to design the site with their needs in mind. We’ll explore infusing your company’s site with your unique company brand personality through content and design to guarantee positive user experience. We’ll also look at the nuances of a mobile site/app design to assure a frictionless interaction.

Date
September 30, 2020 - 11:00am

Webinar: Income and Cash Flow Statements

We will expand the discussion of accrual accounting to specific areas of a company’s business and explore the key differences between a company’s income statement and its cash flow statement. We also will review concepts of financial analysis and use analytical tools that use accounting information to assess the financial health of a company.

Date
September 1, 2020 - 11:00am

Webinar: Future Robust Planning

How to create a strategy that maximizes flexibility and captures opportunities no matter what the future brings? Strategic plans are always about the future. Therefore, you can’t build a great strategy without a better understanding of the immediate and distant future of your industry, your competitors, your customers and the world at large. This webinar shows you how to find opportunities locally and globally by discovering early warning signals and capitalizing on trends before your competitors do.

Date
August 25, 2020 - 11:00am

Webinar: Pivoting Is the New Normal

Andy Shallal, CEO and founder of Busboys and Poets joins Maryland Smith Associate Dean Victor Mullins in a conversation about pivoting your business strategy in the midst of a global pandemic, economic distress and racial protests. Join us to share your thoughts and ask questions on how to move your business and your career forward in uncertain times.

Date
September 15, 2020 - 11:00am to 12:30pm

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Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742
301.405.7762