Sunil Mithas

Dr. Sunil Mithas is the Ralph J. Tyser Professor of Information Systems in the Robert H. Smith School of Business at the University of Maryland and the author of the books Dancing Elephants and Leaping Jaguars and Digital Intelligence: What Every Smart Manager Must Have for Success in an Information Age. He earned his PhD from the Ross School of Business at the University of Michigan and an engineering degree from IIT, Roorkee. Before pursuing his PhD, he worked for nearly ten years in engineering, marketing, and general management positions with the Tata group.

Digital Co-creation with Customers

Lego Ideas, Dell’s IdeaStorm and My Starbucks Idea exemplify how consumers are interacting with firms to innovate. “Creating and nurturing partnerships with key customers and enabling them to customize products and services may be a more effective way to innovate, than by doing customer surveys,” says Smith School professor Sunil Mithas, whose recent research with two co-authors underlies the paradigm shift in how companies innovate. Read more...

The Opportunities and Challenges of Doing Business with India

Participants at the Robert H. Smith School of Business's 2016 Emerging Markets Forum agreed that India's rapid growth offered opportunities for both local and American businesses, but they disagreed about whether the Indian government of Prime Minister Narendra Modi was moving quickly enough to cut red tape. This was the sixth annual Emerging Markets Forum, organized by the Smith School's Center for International Business Education and Research (CIBER). Read more ...

How to Pursue Successful Digital Strategies

Conventional wisdom in strategy holds that companies need to choose between cost-cutting or revenue growth. Pursuing both strategies at the same time can result in incoherence — or getting stuck in the middle. But that conventional wisdom is challenged by a new study from the Smith School, which suggests that firms can pursue dual-focus or "ambidextrous" IT strategies successfully. Read more ...

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