strategic communications

Smith MBA Leads in Strategic Communications

COLLEGE PARK, Md. - The Public Relations Society of America is rolling out an MBA-Level Strategic Communications Course and credits the Robert H. Smith School of Business for supporting the launch.

A PRSA white paper highlights Smith, along with four other leading business schools, for “best practice” performance in an innovative pilot program that is the foundation of the forthcoming course and a broader call-to-action for B-schools to add strategic communications and reputation management course work to their curricula.

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