As our social lives increasingly flow from the real world to the online world, does it logically follow that, eventually, our shopping habits will flow that way as well? Or are our online social pursuits likely to make us too busy to spend time on shopping?
Harvesting Brand Information from Social Tags
Among the many changes brought about by the evolution of social media is this one: Marketers now have a powerful new tool for assessing consumer perceptions of products and brands.
Marketers may feel as though they are drowning in data and metrics when monitoring social media with its complexity of platforms and opinions.
A new book, "Social Media Intelligence” (Cambridge University Press), by Wendy Moe, associate professor of marketing at the University of Maryland’s Robert H. Smith School of Business, details solving such a conundrum through understanding the behavior driving online consumer opinion data and leveraging such insight into actionable marketing strategy.
Twitter, Facebook, discussion blogs, review sites – consumers are out there talking about businesses and products, and those business should be paying attention. How can marketers monitor these online conversations use it to their advantage? [VIDEO]
Bill Rand, assistant professor of marketing and director of the Center for Complexity in Business at the University of Maryland’s Robert H. Smith School of Business comments on social media’s effect on the gun control debate that has been revived by the recent mass shooting at Sandy Hook Elementary School in Newtown, Conn.: