SMITH BRAIN TRUST – The coronavirus pandemic has changed so much about the way we live and work. And some of those changes are here to stay. Maryland Smith experts explore a few of them.
Roland T. Rust is Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is founder and Executive Director of two research centers: the Center for Excellence in Service and the Center for Complexity in Business.
A study of the world’s top researchers identifies 18 from the University of Maryland’s Robert H. Smith School of Business in the top 2% of the most-cited scholars and scientists worldwide. The study, published in the journal PLoS Biology, looks at 22 scientific fields and 176 subfields and ranks researchers for their career-long impact by the number of times their work is cited in other research. The research was led by Stanford University, based on data from Elsevier’s Scopus, an abstract and citation database of research publications.
The next stage in the evolution of artificial intelligence (AI) has workforce implications that may seem surprising.
Rather than fostering tech-savvy, AI is making emotional intelligence and empathy increasingly important, and analytical ability less important, write authors Roland Rust and Ming-Hui Huang in their book “The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy,” released today by Springer International Publishing.
SMITH BRAIN TRUST – The introduction of cable television and, later, the Internet dramatically changed the way marketers operated. But now, there are new forces at play, and the times are changing once again.
SMITH BRAIN TRUST – There’s no question about it: Travelers just aren’t flying as much as they used to.
While the number of flight passengers has increased since the lows seen in March and April, airlines don’t anticipate being able to cover flight costs over the coming months. Coronavirus-induced uncertainty is a big reason why.
Roland T. Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing at the University of Maryland’s Robert H. Smith School of Business, has won the 2020 Buck Weaver Award from the INFORMS Society for Marketing Science.
The award recognizes career achievements in marketing science and is bestowed by the industry’s leading organization for quantitative marketing.
Advancing technology has opened new possibilities for customer service delivery, giving companies more options when setting strategy.
Research co-authored by Roland Rust at the University of Maryland’s Robert H. Smith School of Business helps service companies make sense of the changing landscape, which now includes chatbots, self-service kiosks and data aggregators that can track consumer preferences across multiple devices.
SMITH BRAIN TRUST – Being able to solve problems and analyze data will not be the keys to your success in the future, says marketing professor Roland Rust at the University of Maryland's Robert H. Smith School of Business. Artificial intelligence will soon have that covered. If you expect to have a viable career, you better get in touch with your emotions, he says, because the Feeling Economy is coming.
SMITH BRAIN TRUST – Summer used to be a relative shopping dead zone. Sure, there’d be the odd “Christmas in July” major appliance sale or car dealership clearance event. But until the August back-to-school sales launched, summer was a retail doldrum.
Then came Amazon.com.