Roland Rust

Roland T. Rust is Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is founder and Executive Director of two research centers: the Center for Excellence in Service and the Center for Complexity in Business.

18 Maryland Smith Professors Named Among Top 2% Worldwide

A study of the world’s top researchers identifies 18 from the University of Maryland’s Robert H. Smith School of Business in the top 2% of the most-cited scholars and scientists worldwide. The study, published in the journal PLoS Biology, looks at 22 scientific fields and 176 subfields and ranks researchers for their career-long impact by the number of times their work is cited in other research. The research was led by Stanford University, based on data from Elsevier’s Scopus, an abstract and citation database of research publications.

The Feeling Economy: How AI is Creating the Era of Empathy

The next stage in the evolution of artificial intelligence (AI) has workforce implications that may seem surprising.

Rather than fostering tech-savvy, AI is making emotional intelligence and empathy increasingly important, and analytical ability less important, write authors Roland Rust and Ming-Hui Huang in their book “The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy,” released today by Springer International Publishing.

INFORMS Honors Maryland Smith Professor Roland Rust

Roland T. Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing at the University of Maryland’s Robert H. Smith School of Business, has won the 2020 Buck Weaver Award from the INFORMS Society for Marketing Science.

The award recognizes career achievements in marketing science and is bestowed by the industry’s leading organization for quantitative marketing.

Map Yourself on Customer Service Grid

Advancing technology has opened new possibilities for customer service delivery, giving companies more options when setting strategy.

Research co-authored by Roland Rust at the University of Maryland’s Robert H. Smith School of Business helps service companies make sense of the changing landscape, which now includes chatbots, self-service kiosks and data aggregators that can track consumer preferences across multiple devices.

Pages

Subscribe to RSS - Roland Rust
Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742
SmithInfo@umd.edu