Research@Smith: Winter 2007

Featured Researchers

Gilvan Souza, associate professor of operations management, received his PhD from University of North Carolina, Chapel Hill. His primary research areas are in technology management and supply chain management, including production planning, remanufacturing, reverse logistics, and closed–loop supply chain design.

Technology-driven behavioral research at Smith

In the olden days—say, ten years ago—researchers studied human behavior using one-way mirrors and paper-and-pencil questionnaires. In the Smith School’s state-of-the-art Netcentric Behavioral Laboratory, researchers use sophisticated computer software to record the responses of study participants through computer keyboards, joysticks, and even special monitors designed to track human eye movements.

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