Just a few months ago, Eastman Kodak—the company whose brand was synonymous with taking pictures for more than a hundred years—declared bankruptcy. The photography pioneer invented digital cameras but failed to leverage its own innovation.
Research@Smith: Spring 2012
Some children dream of being astronauts or firefighters or rock stars. Sandra Brummitt, director of investor relations for Constellation Energy, always knew she wanted to be an accountant. But the executive MBA program at the Smith School helped Sandra take her skills in a new direction and pursue some career-stretching opportunities.
Rosie Ferrarro, assistant professor of marketing, received her PhD from Fuqua School of Business at Duke University. Her research interests focus on consumer behavior, specifically the effects of nonconscious social influence on choice and preference and the effects of external threats on consumption behavior.
Gerard Hoberg, associate professor of finance, on the Facebook IPO
Joseph Bailey, professor of information management, on Maryland's Proposed Digital Goods Sales Tax
Ethan Cohen-Cole, finance professor, on the recent $26 billion Foreclosure Abuse Settlement
Curt Grimm, finance professor, on Insourcing vs. Outsourcing Jobs
Which IT investments benefit the bottom line
Research by Henry Lucas
Companies must make an early move to either adopt a new business model, or morph the existing model to take advantage of the disruptive innovation.
Research by Jie Zhang
In an attempt to attract and retain loyal customers, more and more retailers are offering loyalty programs, and marketing researchers continue to study their effectiveness.
Even after wrongdoing, firms can influence media coverage by carefully choosing the types of information they release to the press.
Read the spring 2012 issue of Research @ Smith.