P.K. Kannan

Maryland Smith Marketing Faculty Recognized for Research, Mentoring

The marketing department at the University of Maryland’s Robert H. Smith School of Business was recently recognized for prolific research over the last decade by the American Marketing Association (AMA), a leading industry organization. Individual faculty members were recognized for their contributions and for outstanding mentorship to students and junior scholars.

Maryland Partners in International Trade Share Digital Marketing Best Practices

“Everyone is Online: Reaching your Global Customer Through Digital Marketing” was the second webinar in an ongoing series from the Maryland Partners in International Trade (MAPIT), Alliance, a partnership of the Maryland Smith Center for Global Business, Maryland-D.C. District Export Council, the Office of International Investment and Trade at the Maryland Department of Commerce, and the U.S. Export Assistance Center in Baltimore.

Why NBC’s Peacock Is Poised To Ruffle Some Feathers

SMITH BRAIN TRUST  NBCUniversal isn’t worried about ruffling a few feathers. In fact, it’s hoping to.

The company, a subsidiary of Comcast Corp., is set to launch its Peacock streaming service this summer, and recently announced a multitiered pricing strategy that includes free and subscription options, as it looks to undercut rivals and set its offering apart in an increasingly crowded field.

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