P.K. Kannan

P. K. Kannan

P. K. Kannan is the Dean's Chair in Marketing Science at the Robert H. Smith School of Business at the University of Maryland. His main research focus is on marketing modeling, applying statistical and econometric methods to marketing data. His current research stream focuses on attribution modeling, media mix modeling, new product/service development and customer relationship management (CRM).

Maryland Partners in International Trade Share Digital Marketing Best Practices

“Everyone is Online: Reaching your Global Customer Through Digital Marketing” was the second webinar in an ongoing series from the Maryland Partners in International Trade (MAPIT), Alliance, a partnership of the Maryland Smith Center for Global Business, Maryland-D.C. District Export Council, the Office of International Investment and Trade at the Maryland Department of Commerce, and the U.S. Export Assistance Center in Baltimore.

Why NBC’s Peacock Is Poised To Ruffle Some Feathers

SMITH BRAIN TRUST  NBCUniversal isn’t worried about ruffling a few feathers. In fact, it’s hoping to.

The company, a subsidiary of Comcast Corp., is set to launch its Peacock streaming service this summer, and recently announced a multitiered pricing strategy that includes free and subscription options, as it looks to undercut rivals and set its offering apart in an increasingly crowded field.

Xiaomi and China’s Smartphone Market

SMITH BRAIN TRUST  For the first time in more than a year, Xiaomi Corp. saw its shares jump as it launched this week in China a 5G smartphone “for the masses.” With its release of Redmi K30 5G, Xiaomi, the world’s fourth-largest smartphone maker, has fueled hopes to regain ground in the mainland-China market against such rivals as Huawei and Apple.

Prices for the Redmi K30 5G start at 1,999 yuan ($284).


Subscribe to RSS - P.K. Kannan
Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742