P.K. Kannan

Why Snapchat’s OMG IPO Is Raising Eyebrows

When Smith School lecturer Jonathan Aberman thinks about Snap Inc. going public, the image that springs to mind is a queue of airplanes, waiting for takeoff, with the parent of the popular Snapchat photo app first on the tarmac. It's because Snap is the first in a line of so-called unicorns – privately held tech companies with an estimated valuation of $1 billion or more – that are expected to launch an initial public offering. And this one, he says, has him feeling a bit wary about them all. Read more...

Yahoo's Got a Plan, But Does Verizon?

Yahoo Inc.The fate of Verizon's $4.83-billion offer for long-struggling Yahoo Inc. has been pretty murky since a pair of massive breaches was revealed last year, and the recent regulatory filing establishing a new holding company doesn't clarify matters much. What we do know is that if the deal closes, Yahoo has a plan and a name for the $30 billion in assets that are left behind. Those assets, including Yahoo's 15 percent stake in Chinese e-commerce giant Alibaba, would be called Altaba. What's less clear is whether the deal with Verizon will go through at all, and what the future will be for Yahoo CEO Marissa Mayer. Read more...

One Big Question About the AT&T-Time Warner Deal

AT&T's proposed $85.4 billion acquisition of Time Warner could be the first of a string of similar mergers to come. So you have to wonder: Why is Wall Street giving the deal such a cold shoulder? It could be a sense that the deal won't go through, or it could be a sense of market deja vu. "My first reaction?" says Smith School finance professor Richmond Mathews, "Oh, no. Here we go again." Read more...

Feature Fatigue Creeps As Apple Targets Fitbit

The Fitbit-led fitness wearable market has been growing worldwide by more than 65 percent a year, and Apple is looking to gain a piece of the action. It’s been highlighting the fitness functionalities in its forthcoming Series 2 Watch. But beware of “feature fatigue,” a term coined at the Smith School in a 2006 study co-authored by marketing professor Roland Rust. The concept is based on the notion that, while increasing the number of features increases a product’s appeal, too many features can make a product overwhelming. Read more...

Five Ways Verizon Wins With Yahoo

Verizon’s $4.8 billion cash purchase of Yahoo positions the telecom giant to fulfill its longstanding goal to be a player in online media and advertising, says Smith School marketing professor P.K. Kannan. Meanwhile, Smith School professor David Kass says Berkshire Hathaway investors have given the deal a vote of confidence, which bodes well for Verizon's value and stock prices. Read more...

The Case for Giving Away Creative Content

BroadwayHD made history on June 30, 2016, with livesteaming of "She Loves Me," a musical production at Studio 54 in New York. Subscribers had access to the full show on the Internet, Roku and Apple TV. Some industry insiders worry that delivering affordable content online might shrink ticket sales or hurt the Broadway brand. But new research by Smith School professor P.K. Kannan shows that the opposite often happens. Read more...

Abolish the Gender-Based 'Pink Tax'?

Smith School professor P.K. Kannan acquiesced, like a typical parent and consumer, each time one of his daughters learned to ride a bicycle and requested her own pink model. Similar bikes of other colors were lower priced, but try explaining that to a child. "When you shop for a special design or a pink color, you signal to the manufacturer a willingness to pay more," Kannan says. "So they take advantage." Read more...

Pages

Subscribe to RSS - P.K. Kannan