P. K. Kannan, the Dean’s Chair in Marketing Science at Maryland Smith, has been inducted as a fellow of the European Marketing Academy (EMAC), a recognition of outstanding contributions to the scholarship and practice of marketing and contributions to EMAC.
Companies have often considered app adoption among their customers to have a positive impact on customer spending. According to new research from Maryland Smith’s P.K. Kannan, higher app adoption among hotel chains could be linked to lower spending among lower-level loyalty customers, who are more likely to use apps to get the best deals.
The marketing department at the University of Maryland’s Robert H. Smith School of Business was recently recognized for prolific research over the last decade by the American Marketing Association (AMA), a leading industry organization. Individual faculty members were recognized for their contributions and for outstanding mentorship to students and junior scholars.
SMITH BRAIN TRUST – COVID-19 arrived in what was already being called a “retail apocalypse,” and the cumulative effect has been daunting. It's also instructive, as providing online options for shopping and fulfillment remains a pillar of sustainability for conventional retailers, notes Maryland Smith’s P.K. Kannan.
Sometimes the foods you buy are marketed to be healthy, with images of wholesome-looking farm-fresh ingredients right on the package, but then you read the nutritional table, in small print on the side of the box, and it tells a different story.
What would happen if those nutritional labels were required to be right there on the front of the package?
P. K. Kannan, Dean's Chair in Marketing Science, will briefly introduce how consumer behavior has changed during the pandemic and what the implications are for marketing strategies in the short term and the longer term.
SMITH BRAIN TRUST – When staying home was the only option during the coronavirus pandemic, people turned to the internet to get their fix of entertainment and interaction. For brands, this became their chance to join the conversation.
“Everyone is Online: Reaching your Global Customer Through Digital Marketing” was the second webinar in an ongoing series from the Maryland Partners in International Trade (MAPIT), Alliance, a partnership of the Maryland Smith Center for Global Business, Maryland-D.C. District Export Council, the Office of International Investment and Trade at the Maryland Department of Commerce, and the U.S. Export Assistance Center in Baltimore.
SMITH BRAIN TRUST – We thought we witnessed the demise of QR codes, but it looks like they were written off too soon.
SMITH BRAIN TRUST – NBCUniversal isn’t worried about ruffling a few feathers. In fact, it’s hoping to.
The company, a subsidiary of Comcast Corp., is set to launch its Peacock streaming service this summer, and recently announced a multitiered pricing strategy that includes free and subscription options, as it looks to undercut rivals and set its offering apart in an increasingly crowded field.