SMITH BRAIN TRUST – When staying home was the only option during the coronavirus pandemic, people turned to the internet to get their fix of entertainment and interaction. For brands, this became their chance to join the conversation.
P. K. Kannan is the Dean's Chair in Marketing Science at the Robert H. Smith School of Business at the University of Maryland. His main research focus is on marketing modeling, applying statistical and econometric methods to marketing data. His current research stream focuses on attribution modeling, media mix modeling, new product/service development and customer relationship management (CRM).
“Everyone is Online: Reaching your Global Customer Through Digital Marketing” was the second webinar in an ongoing series from the Maryland Partners in International Trade (MAPIT), Alliance, a partnership of the Maryland Smith Center for Global Business, Maryland-D.C. District Export Council, the Office of International Investment and Trade at the Maryland Department of Commerce, and the U.S. Export Assistance Center in Baltimore.
SMITH BRAIN TRUST – We thought we witnessed the demise of QR codes, but it looks like they were written off too soon.
SMITH BRAIN TRUST – NBCUniversal isn’t worried about ruffling a few feathers. In fact, it’s hoping to.
The company, a subsidiary of Comcast Corp., is set to launch its Peacock streaming service this summer, and recently announced a multitiered pricing strategy that includes free and subscription options, as it looks to undercut rivals and set its offering apart in an increasingly crowded field.
SMITH BRAIN TRUST – For the first time in more than a year, Xiaomi Corp. saw its shares jump as it launched this week in China a 5G smartphone “for the masses.” With its release of Redmi K30 5G, Xiaomi, the world’s fourth-largest smartphone maker, has fueled hopes to regain ground in the mainland-China market against such rivals as Huawei and Apple.
Prices for the Redmi K30 5G start at 1,999 yuan ($284).
SMITH BRAIN TRUST – Artificial intelligence is transforming and disrupting industries. And advertising is no exception.
Today’s smart marketing professionals are embracing the disruption, using the power of AI to create authentic, customized messages for each consumer.
SMITH BRAIN TRUST – “Infuriating” was how one Maryland Smith professor described the Forbes list of “America’s Most Innovative Leaders.”
SMITH BRAIN TRUST – You already pay for Netflix, Amazon Prime and maybe Hulu, Sling, YouTube TV and HBO Now. Soon you will need to add Apple TV+ and Disney Plus to your growing list of must-have video streaming services.
SMITH BRAIN TRUST – If it seems like everyone you know has eyeglasses from Warby Parker, cosmetics from Birchbox, razors from Dollar Shave Club, a toothbrush from Quip, food from Blue Apron, a mattress from Casper or bedding from Parachute, then welcome to 2019.
Companies win when you put their branded mobile apps on your smartphone. Once the download is complete, they can engage you with contests, games and real-time promotions. But if the goal is to maximize stock market returns, designers should focus more on social features.