P. K. Kannan is the Dean's Chair in Marketing Science at the Robert H. Smith School of Business at the University of Maryland. His main research focus is on marketing modeling, applying statistical and econometric methods to marketing data. His current research stream focuses on attribution modeling, media mix modeling, new product/service development and customer relationship management (CRM).
SMITH BRAIN TRUST – Artificial intelligence is transforming and disrupting industries. And advertising is no exception.
Today’s smart marketing professionals are embracing the disruption, using the power of AI to create authentic, customized messages for each consumer.
SMITH BRAIN TRUST – “Infuriating” was how one Maryland Smith professor described the Forbes list of “America’s Most Innovative Leaders.”
The list, published Friday, received marquis design treatment on the Forbes website, with a big-font headline and an all-caps sub-headline that asked, urgently, provocatively, “Who Are The Most Creative And Successful Business Minds Of Today?"
SMITH BRAIN TRUST – You already pay for Netflix, Amazon Prime and maybe Hulu, Sling, YouTube TV and HBO Now. Soon you will need to add Apple TV+ and Disney Plus to your growing list of must-have video streaming services.
SMITH BRAIN TRUST – If it seems like everyone you know has eyeglasses from Warby Parker, cosmetics from Birchbox, razors from Dollar Shave Club, a toothbrush from Quip, food from Blue Apron, a mattress from Casper or bedding from Parachute, then welcome to 2019.
Companies win when you put their branded mobile apps on your smartphone. Once the download is complete, they can engage you with contests, games and real-time promotions. But if the goal is to maximize stock market returns, designers should focus more on social features.
The University of Maryland’s Robert H. Smith School of Business proudly presents its 16th annual Summer Reading List for Business Leaders, as recommended by faculty and staff.
Companies like crowdsourcing for ideas. Innovation tournaments helped Dell create rugged laptops for marine use and helped Lego concoct new toy themes. PepsiCo’s “Do Us a Flavor” tournament led to the creation of “cheesy garlic bread” chips and a brief 8% surge in sales.
But the tournaments don’t always go so swimmingly. (Side-eye to you, Boaty McBoatface.) Many fall short of what they hope to achieve.
Consumers love free samples, discounts and trial versions. When done right, the marketing strategy hooks customers and steers them toward paid options. But new research from the University of Maryland’s Robert H. Smith School of Business shows why giving stuff away sometimes backfires.
Maryland Smith's Xian Gu, P.K. Kannan and Liye Ma, have been selected as a finalist for the 2018 Marketing Science Institute/H.
P.K. Kannan's paper, “The Informational Value of Social Tagging Networks,” has been selected as a finalist for the 2019 Sheth Foundation/Journal of Marketing Award. This award honors the best article published in the Journal of Marketing that has made long-term contributions to the field of marketing. An article will be eligible for consideration to receive this award in the fifth year after its publication.
