P.K. Kannan

KannanPK

P. K. Kannan is the Dean's Chair in Marketing Science at the Robert H. Smith School of Business at the University of Maryland. His main research focus is on marketing modeling, applying statistical and econometric methods to marketing data. His current research stream focuses on attribution modeling, media mix modeling, new product/service development and customer relationship management (CRM).

99 Men and 1 Woman?

SMITH BRAIN TRUST – “Infuriating” was how one Maryland Smith professor described the Forbes list of “America’s Most Innovative Leaders.”

The list, published Friday, received marquis design treatment on the Forbes website, with a big-font headline and an all-caps sub-headline that asked, urgently, provocatively, “Who Are The Most Creative And Successful Business Minds Of Today?"

Crowdsourcing for Ideas? Do This.

Companies like crowdsourcing for ideas. Innovation tournaments helped Dell create rugged laptops for marine use and helped Lego concoct new toy themes. PepsiCo’s “Do Us a Flavor” tournament led to the creation of “cheesy garlic bread” chips and a brief 8% surge in sales.

But the tournaments don’t always go so swimmingly. (Side-eye to you, Boaty McBoatface.) Many fall short of what they hope to achieve.

Kannan's Paper Selected for Journal of Marketing Award

P.K. Kannan's paper, “The Informational Value of Social Tagging Networks,” has been selected as a finalist for the 2019 Sheth Foundation/Journal of Marketing Award. This award honors the best article published in the Journal of Marketing that has made long-term contributions to the field of marketing. An article will be eligible for consideration to receive this award in the fifth year after its publication.

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