Deloitte Welcomes Smith Analytics Faculty to Greenhouse
Deloitte hosted seven faculty affiliates of the Smith Analytics Consortium for a meeting of the minds on Jan. 31, 2019, at the company’s Greenhouse in Washington, D.C.
P.K. Kannan
P. K. Kannan is the Dean's Chair in Marketing Science at the Robert H. Smith School of Business at the University of Maryland. His main research focus is on marketing modeling, applying statistical and econometric methods to marketing data. His current research stream focuses on attribution modeling, media mix modeling, new product/service development and customer relationship management (CRM).
Getting You To Pay in a Freemium World
You’ve seen the promotional offers. “Try before you buy.” Your first week, your first month or first audiobook is free.
The companies who offer these trial freebies, embracing the so-called freemium business model, do so with the hope that they will convert you into a full-fledged paying customer. And in the digital economy, there are a lot of companies embracing free – Spotify, Dropbox, Hulu and The New York Times are examples.
The Problem With Amazon’s AI Recruiter
SMITH BRAIN TRUST – Amazon.com last year abandoned an AI recruiting tool that it had built, after the company’s machine-learning experts discovered the tool was discriminating against female job applicants.
Is Cable Poised for a Comeback?
SMITH BRAIN TRUST – Cutting the cord with your cable company was supposed to make your life simpler – and a little cheaper.
No longer would you be paying for loads of channels you never watch. You would have all the entertainment you could ever want from a single streaming service: Netflix. Or maybe two: Amazon Prime. Or three: Hulu. Or four: Because you can’t not have HBO.
Marketing Pioneer P.K. Kannan Named Distinguished Scholar-Teacher
Skeptics pushed back in 1998 when marketing professor P.K. Kannan introduced a digital content revenue model at the University of Maryland’s Robert H. Smith School of Business. “This is pure science fiction,” one peer reviewer wrote. “This is so futuristic that it doesn’t have any basis in reality.”
To the Mattresses: A Disruption Is Turned on Its Head
SMITH BRAIN TRUST – Online ecommerce mattress startups like Casper and Leesa have been disrupting America’s brick-and-mortar mattress retail segment in recent years.
But now, that disruption is being turned on its head, as those online firms look for a physical store presence, says P.K. Kannan, the Dean’s Chair in Marketing Science at the University of Maryland’s Robert H. Smith School of Business.
Why It Pays to Win B2B Design Awards
A design award signals quality and boosts business-to-consumer sales. The payoffs are less obvious in business-to-business markets. But research from the University of Maryland’s Robert H. Smith School of Business shows the economic value of earning industry prizes for B2B excellence, despite doubts among managers who often bypass the application process.
Market Research for the Hashtag Era
Harvesting Brand Information from Social Tags
Among the many changes brought about by the evolution of social media is this one: Marketers now have a powerful new tool for assessing consumer perceptions of products and brands.
Why Are Plastic Lego Bricks So Pricey?
Brand Strategy Focuses on Price and Quality
SMITH BRAIN TRUST – Ask anyone with kids who love those iconic building toys: Lego sets aren’t cheap. And those plastic, intricate brick sets very rarely go on sale. The Danish-based Lego is part of an elite club of brands that hold their ground on price and quality, even as factory outlet stores, insider promo codes and other discount schemes have transformed the way many consumers buy.
Wedel, Kannan Receive Marketing Research Award
Research into data analytics by marketing professors P.K. Kannan and Michel Wedel at the University of Maryland’s Robert H. Smith School of Business has captured the MSI H. Paul Root Award from the Journal of Marketing editorial review board.
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