P.K. Kannan


P. K. Kannan is the Dean's Chair in Marketing Science at the Robert H. Smith School of Business at the University of Maryland. His main research focus is on marketing modeling, applying statistical and econometric methods to marketing data. His current research stream focuses on attribution modeling, media mix modeling, new product/service development and customer relationship management (CRM).

To the Mattresses: A Disruption Is Turned on Its Head

SMITH BRAIN TRUST – Online ecommerce mattress startups like Casper and Leesa have been disrupting America’s brick-and-mortar mattress retail segment in recent years.

But now, that disruption is being turned on its head, as those online firms look for a physical store presence, says P.K. Kannan, the Dean’s Chair in Marketing Science at the University of Maryland’s Robert H. Smith School of Business.

Why It Pays to Win B2B Design Awards

A design award signals quality and boosts business-to-consumer sales. The payoffs are less obvious in business-to-business markets. But research from the University of Maryland’s Robert H. Smith School of Business shows the economic value of earning industry prizes for B2B excellence, despite doubts among managers who often bypass the application process.

Why Are Plastic Lego Bricks So Pricey?

Brand Strategy Focuses on Price and Quality

SMITH BRAIN TRUST – Ask anyone with kids who love those iconic building toys: Lego sets aren’t cheap. And those plastic, intricate brick sets very rarely go on sale. The Danish-based Lego is part of an elite club of brands that hold their ground on price and quality, even as factory outlet stores, insider promo codes and other discount schemes have transformed the way many consumers buy.

Why Amazon’s Rivals Love Prime Day

Amazon's Prime Day summer sale, now in its third year, is becoming something that even the e-commerce giant might not have intended. It's becoming a big day for its rivals. The midsummer hype about deals online is having an impact beyond Amazon's seemingly endless website, says the Smith School's P.K. Kannan. "If the other retailers have a significant presence online, then they can expect what we call 'spillover traffic,'" he says. Read more...

Is Facebook the Next Netflix?

It looks like Facebook has been sending friend requests to Hollywood. The social media giant has reportedly been talking with Hollywood studios and agencies about creating original television content to launch on the social-media platform by late summer. And this could be a big deal. The news comes as Facebook has crossed another stunning milestone, notching 2 billion active monthly users. With that kind of reach, Facebook's original programming would seem destined to be an instant smash success. Consider this: Netflix only has about 100 million monthly users worldwide. The Smith School's P.K. Kannan explains the impact that Facebook could have on the already-crowded field of streaming entertainment. Read more...


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