Paulo Prochno

Paulo Prochno

Paulo Prochno is a Clinical Professor at the University of Maryland's Robert H. Smith School of Business, and the Faculty Director for the DC evening MBA program. From 2010 to 2014, Paulo was the associate chair of the department. Prior to joining the Smith School faculty in the Fall of 2007, he had appointments at Fundação Dom Cabral, a top-ranked school from Brazil focused on executive education, and Ibmec Business School, where he coordinated open enrollment executive programs.

99 Men and 1 Woman?

SMITH BRAIN TRUST – “Infuriating” was how one Maryland Smith professor described the Forbes list of “America’s Most Innovative Leaders.”

The list, published Friday, received marquis design treatment on the Forbes website, with a big-font headline and an all-caps sub-headline that asked, urgently, provocatively, “Who Are The Most Creative And Successful Business Minds Of Today?"

Is Your MBA Dangerous?

Madonna isn’t the only one upset this week about an unauthorized biopic. Harvard Business School did what it could to thwart a new book by journalist Duff McDonald, but "The Golden Passport" hit store shelves anyway on Tuesday. McDonald lays out a case for business school malpractice that implicates other institutions. Smith MBA students responded Wednesday with an hour of self-reflection. Read more...

Brazil’s Economy

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Paulo Prochno talks about the three fronts converging into a perfect storm for Brazil’s economy.

China Plugs Into U.S. Market with GE Appliances

Haier Group’s recent $5.4 billion purchase of General Electric’s appliance unit is expected expand the China-based manufacturer’s market share and distribution channels and potentially boost its credibility among U.S. consumers. The move more broadly represents a case study of an emerging marketing company going global, says Smith School strategy professor Paulo Prochno. Read more...


Subscribe to RSS - Paulo Prochno