Oliver Schlake

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Dr. Oliver Schlake is a Clinical Professor at Robert H. Smith School of Business, a senior business consultant, entrepreneur and researcher. His publications and research on scenario-based strategic planning and innovation strategy have been featured in leading academic and practitioner journals worldwide. Oliver has been an international management consultant and strategic advisor for leading companies and government agencies in Europe and North-America. Prior to joining the Smith School he was Assistant Professor for E-Business at National University, San Diego and CEO for German based consulting firm Scenario Management International (ScMI AG).

Gamification: Why San Francisco Loves Airbnb

San Francisco voters had a chance Tuesday to kick Airbnb to the curb with a ballot measure designed to restrict short-term housing rentals. Instead, the San Francisco-based company and similar firms, such as VRBO and HomeAway, scored a comfortable victory. One reason might be an $8 million Airbnb campaign, but Smith School professor Oliver Schlake traces Airbnb’s success to another factor. He says travelers simply love the Airbnb experience — for many of the same reasons that gamers love Halo 5. Read more...

Oliver Schlake

Dr. Oliver Schlake is a Clinical Professor at Robert H. Smith School of Business, a senior business consultant, entrepreneur and researcher. His publications and research on scenario-based strategic planning and innovation strategy have been featured in leading academic and practitioner journals worldwide. Oliver has been an international management consultant and strategic advisor for leading companies and government agencies in Europe and North-America.

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University of Maryland
Robert H. Smith School of Business
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