Michel Wedel

Michel Wedel was named a Distinguished University Professor in July 2015. He holds the PepsiCo Chair in Consumer Science at the Robert H. Smith School of Business at the University of Maryland. His main research interest is in Consumer Science: the application of statistical and econometric methods to further the understanding of consumer behavior and to improve marketing decision making. Much of his recent work has measured the effectiveness of visual marketing using eye-tracking technology. He teaches models for Marketing decision making for MBA students, advanced Marketing analytics for MS students, and Bayesian statistics for Ph.D. students.

Can Robots Create Better Movie Trailers?

It takes just a few seconds for a movie or series trailer to grab you — or to lose you.

Netflix and other content studios know this. It’s the reason why those micro-previews begin to autoplay when you hover your mouse over a title on menu screens for Netflix, Hulu or Amazon’s Prime Video. Those few seconds — critical to the studios — can convey so much. They can encapsulate the emotional content of a film, a bit of the story arch perhaps, a glimpse of the characters and more. That is, if they’re done right.

The Perks of Being a Hotel Goer

How Hotel Amenities Impact the Bottom Line

With the amount of choice in hotels, where to stay can come down to more than just price: Guest experience also matters. And the free amenities offered by a hotel can shape a guest’s experience. But how does offering those amenities add to the bottom line for a hotel?

Fox Sports' Brilliant NFL Ad Move

Send a text and you could miss one: Fox Sports is rolling out, new 6-second television commercials for the start of the NFL season. The move to exceptionally short ad spots comes after the network saw a dip in viewership last season, to 16.5 million, from 17.9 million the season before. But the move is about much more than ratings, says the Smith School's Michel Wedel. Read more...

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