Michel Wedel was named a Distinguished University Professor in July 2015. He holds the PepsiCo Chair in Consumer Science at the Robert H. Smith School of Business at the University of Maryland. His main research interest is in Consumer Science: the application of statistical and econometric methods to further the understanding of consumer behavior and to improve marketing decision making. Much of his recent work has measured the effectiveness of visual marketing using eye-tracking technology. He teaches models for Marketing decision making for MBA students, advanced Marketing analytics for MS students, and Bayesian statistics for Ph.D. students.
SMITH BRAIN TRUST – Business and marketing in 2021 will be affected by trends in new technology, consumers’ concern over climate change, equity, diversity, and income inequality, and the pandemic and its economic and psychological aftermath.
SMITH BRAIN TRUST – It seemed like Quibi had it made. Founded by Hollywood mogul Jeffrey Katzenberg, and helmed by former Hewlett Packard CEO Meg Whitman, the short-form mobile-friendly video streaming service was well funded and had a lineup of A-list stars and producers. What could go wrong?
Plenty, it seems like.
Maryland Smith’s Michel Wedel is the winner of the 2020 Don Lehmann Award, which honors the best dissertation-based article to appear in the Journal of Marketing or Journal of Marketing Research. It’s the latest accolade for the marketing professor and eye-tracking expert.
To help Marylanders get back into the workforce and prepare for the new economic and business environment, The University of Maryland’s Robert H. Smith School of Business has developed an online business program — free to all residents of the state of Maryland.
SMITH BRAIN TRUST – The coronavirus pandemic may have thrown many of your summer plans into disarray, but there's one much-loved activity you can still pursue: Losing yourself in a stack of engrossing books.
Maryland Smith's faculty are there for you, with suggestions to get you through the summer break.
Michel Wedel, renowned marketing professor and eye-tracking expert at the University of Maryland’s Robert H. Smith School of Business, is a recipient of the 20th Paul D. Converse Award.
Maryland Smith marketing professor Michel Wedel has won the American Marketing Association’s 2019 Robert J. Lavidge Global Marketing Research Award.
The University of Groningen in the Netherlands has awarded Maryland Smith marketing professor Michel Wedel the 2019 Ubbo Emmius Medal for science merits.
Michel Wedel, the PepsiCo Professor of Consumer Science at the University of Maryland’s Robert H. Smith School of Business, has won the 2019 Buck Weaver Award from the INFORMS Society for Marketing Science.
The 2018 Marketing Research Productivity Lists, which track top individual and institutional contributors to the premier journals, show that the University of Maryland jumped to the second spot on the premier AMA journals list. Maryland also entered the top five institutions on the premier journals list. It is the first public university to be in the top five since 2015 and the first U.S.-based public university since 2013.
