Deloitte Welcomes Smith Analytics Faculty to Greenhouse
Deloitte hosted seven faculty affiliates of the Smith Analytics Consortium for a meeting of the minds on Jan. 31, 2019, at the company’s Greenhouse in Washington, D.C.
Michel Wedel
Michel Wedel was named a Distinguished University Professor in July 2015. He holds the PepsiCo Chair in Consumer Science at the Robert H. Smith School of Business at the University of Maryland. His main research interest is in Consumer Science: the application of statistical and econometric methods to further the understanding of consumer behavior and to improve marketing decision making. Much of his recent work has measured the effectiveness of visual marketing using eye-tracking technology. He teaches models for Marketing decision making for MBA students, advanced Marketing analytics for MS students, and Bayesian statistics for Ph.D. students.
Marketing Professor Michel Wedel Earns Career Achievement Award
Michel Wedel, a marketing professor from the University of Maryland’s Robert H. Smith School of Business, will receive a career achievement award on Feb. 23, 2019, at the American Marketing Association Winter Academic Conference in Austin, Texas.
Can Robots Create Better Movie Trailers?
It takes just a few seconds for a movie or series trailer to grab you — or to lose you.
Netflix and other content studios know this. It’s the reason why those micro-previews begin to autoplay when you hover your mouse over a title on menu screens for Netflix, Hulu or Amazon’s Prime Video. Those few seconds — critical to the studios — can convey so much. They can encapsulate the emotional content of a film, a bit of the story arch perhaps, a glimpse of the characters and more. That is, if they’re done right.
Can a Robot Create Better Movie Trailers?
SMITH BRAIN TRUST – It takes just a few seconds for a movie or series trailer to grab you – or to lose you.
The Perks of Being a Hotel Goer
How Hotel Amenities Impact the Bottom Line
With the amount of choice in hotels, where to stay can come down to more than just price: Guest experience also matters. And the free amenities offered by a hotel can shape a guest’s experience. But how does offering those amenities add to the bottom line for a hotel?
Fox Sports' Brilliant NFL Ad Move
Send a text and you could miss one: Fox Sports is rolling out, new 6-second television commercials for the start of the NFL season. The move to exceptionally short ad spots comes after the network saw a dip in viewership last season, to 16.5 million, from 17.9 million the season before. But the move is about much more than ratings, says the Smith School's Michel Wedel. Read more...
Wedel, Kannan Receive Marketing Research Award
Research into data analytics by marketing professors P.K. Kannan and Michel Wedel at the University of Maryland’s Robert H. Smith School of Business has captured the MSI H. Paul Root Award from the Journal of Marketing editorial review board.
10 Business Books for Your Summer Reading List
The University of Maryland’s Robert H. Smith School of Business is excited to announce some favorite books in the 14th Annual Top-10 Summer Reading List for Business Leaders for 2017, as recommended by faculty members.
Smith School Ranks No. 6 Worldwide for Marketing Research
The Marketing Department at the University of Maryland’s Robert H. Smith School of Business ranks No. 6 in the world for faculty research productivity, according to the latest tally from the American Marketing Association.
Why Clever Ads Can Backfire
When it comes to display advertising—especially online—simpler can be better. That’s the finding of new research at the University of Maryland’s Robert H. Smith School of Business.
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