The University of Maryland's Robert H. Smith School of Business organized a trip for Strategic Design Fellow students to Richmond, Va., on Friday, Feb. 24, 2017, to explore what it would be like to be involved in advertising.
Mary B. Harms
Mary B. Harms joined University of Maryland in 2001. She is an Associate Clinical Professor in the department of marketing, the program champion for the Strategic Design and Innovation in Marketing Undergraduate Fellows, founder of the Young Alumni Marketing Council, Academic Coordinator for marketing internships and the faculty advisor of MasTERPiece, the Smith School's fashion organization for undergraduates.
Social media is buzzing about Budweiser. Just in time for the Summer Olympics and Trump v. Clinton, Anheuser-Busch will temporarily change the name of its flagship brand to “America.” Ironically, the Belgian-owned beer maker will roll out its new cans on Canada's Victoria Day, asserting Budweiser’s place next to baseball and apple pie until after the presidential election in November. Five Smith School marketing professors weigh in on whether the move is smart or foolish. Read more...
Though it was Leo Van Munching Sr. who introduced Heineken to the United States, it was his son who brought the company’s marketing strategy into the modern age. “While his father felt that Heineken was a serious brand for serious beer drinkers, Van Munching Jr. encouraged a more fun, humorous take on the brand that attempted to appeal to a younger generation, while never losing Heineken's focus on quality,” says Smith School professor William Rand, reflecting on the recent death of the Smith School benefactor. Read more...
On Friday, Oct. 9, 2015, terpAMA, the University of Maryland’s Bronze Collegiate Chapter of the American Marketing Association hosted its 7th Annual Undergraduate Marketing Conference, where students had the opportunity to expand their skills and their networks by bringing back fantastic Smith alumni to provide their insights and experiences in marketing world to the attendees.
Fourteen undergraduate students are in Australia this summer as part of a 10-week program led by Mary Harms, associate clinical professor of marketing. The first two weeks were spent in Melbourne, where the students earned three credits for an upper-level BMGT marketing course. Afterwards, Smith students began working at internships in and around Sydney.
For the fifteenth year, the University of Maryland's Robert H. Smith School of Business hosted 45 MBA students from Australia for a two-week USA Business & Culture Tour in January 2015.
The University of Maryland’s Robert H. Smith School of Business chapter of the American Marketing Association had a successful trip to the AMA International Collegiate Conference in New Orleans in April 2014. terpAMA was named one of the top 25 chapters for the third consecutive year, and the chapter’s Design Fellows program finished third in the conference’s case competition. In addition, Smith junior marketing major Victoria Hogan Edwards was recognized for being one of nine students nationwide to receive the Coca-Cola Global Marketing Internship this summer.
Mary B. Harms joined University of Maryland in 2001. She is an Associate Clinical Professor in the department of marketing, the program champion for the Strategic Design and Innovation in Marketing Undergraduate Fellows, founder of the Young Alumni Marketing Council, Academic Coordinator for marketing internships and the faculty advisor of MasTERPiece, the Smith School’s fashion organization for undergraduates.
Harms currently teaches the following undergraduate courses: