To help Marylanders get back into the workforce and prepare for the new economic and business environment, The University of Maryland’s Robert H. Smith School of Business has developed an online business program — free to all residents of the state of Maryland.
Mary B. Harms
On Tuesday, May 5, 2020, the University of Maryland’s Robert H. Smith School of Business hosted a virtual gathering to recognize the achievements of top undergraduate students during the 20th Annual Undergraduate Awards Banquet.
Undergraduate student Ashley Kim, class of 2019 and senior finance major, writes about the Strategic Design & Innovation Fellows annual dinner held on September 11, 201,8 at MilkBoy Arthouse in College Park, Md. Kim is a member of the Lemma Senbet Fellows program and has also been a member of the Wall Street Fellows program.
SMITH BRAIN TRUST – Maryland Smith branding experts describe the decision by Dunkin’ Donuts to drop the "Donuts" from its name as overdue, fitting, and in tune with its customers' tastes. Starting in January, the “Donuts” will disappear from ads, social media accounts and signage at new and remodeled stores, according to the quick-serve coffee chain. Marketing professors at the University of Maryland's Robert H. Smith School of Business say the formal rebranding to just Dunkin' has been a long time coming.
The University of Maryland's Robert H. Smith School of Business organized a trip for Strategic Design Fellow students to Richmond, Va., on Friday, Feb. 24, 2017, to explore what it would be like to be involved in advertising.
Social media is buzzing about Budweiser. Just in time for the Summer Olympics and Trump v. Clinton, Anheuser-Busch will temporarily change the name of its flagship brand to “America.” Ironically, the Belgian-owned beer maker will roll out its new cans on Canada's Victoria Day, asserting Budweiser’s place next to baseball and apple pie until after the presidential election in November. Five Smith School marketing professors weigh in on whether the move is smart or foolish. Read more...
Though it was Leo Van Munching Sr. who introduced Heineken to the United States, it was his son who brought the company’s marketing strategy into the modern age. “While his father felt that Heineken was a serious brand for serious beer drinkers, Van Munching Jr. encouraged a more fun, humorous take on the brand that attempted to appeal to a younger generation, while never losing Heineken's focus on quality,” says Smith School professor William Rand, reflecting on the recent death of the Smith School benefactor. Read more...
On Friday, Oct. 9, 2015, terpAMA, the University of Maryland’s Bronze Collegiate Chapter of the American Marketing Association hosted its 7th Annual Undergraduate Marketing Conference, where students had the opportunity to expand their skills and their networks by bringing back fantastic Smith alumni to provide their insights and experiences in marketing world to the attendees.
Fourteen undergraduate students are in Australia this summer as part of a 10-week program led by Mary Harms, associate clinical professor of marketing. The first two weeks were spent in Melbourne, where the students earned three credits for an upper-level BMGT marketing course. Afterwards, Smith students began working at internships in and around Sydney.
For the fifteenth year, the University of Maryland's Robert H. Smith School of Business hosted 45 MBA students from Australia for a two-week USA Business & Culture Tour in January 2015.