Marketing Science

How Campaigns Can Get Voters to the Polls

Like so much else this year, campaigning in the runup to the 2020 presidential election will look very different, says Maryland Smith’s Lingling Zhang.

With social distancing guidelines, much of the typical grassroots push to reach voters in parking lots and with door-to-door canvassing – efforts that in the past have been some of most effective to get voters to the polls, according to Zhang’s latest research – can’t happen.

Why Wireless Firms Love Family Plans

Family plans make sense for smartphone users who want to share minutes or data. Research from the University of Maryland’s Robert H. Smith School of Business shows why wireless service providers also win when they offer a full menu of individual and group subscription plans.

“Family plans allow the firm to better price discriminate and capture additional surplus from some consumers,” Maryland Smith professor Bo “Bobby” Zhou and two co-authors write in Marketing Science.

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