Management Science

How to Find the Right Influencers

When Kim Kardashian West posts about using a new product on Instagram, even if only a small percentage of her more than 190 million followers buy it, it’s worth it for the product’s marketers who struck the deal with one of the internet’s top influencers. This kind of influence is happening at all levels across social networks online – from Instagram and Facebook to video gaming platforms – and marketers are scrambling to figure out the best people to target to spread their messages. Research from Maryland Smith has a better way to find them.

How To Make More Money in Online Auctions

To get more participants in online auctions and drive up the winning bid prices, two things matter: how long an auction is active and the day of the week it closes, finds new research from Maryland Smith’s Wedad Elmaghraby.

Elmaghraby’s research, forthcoming in Management Science, focuses on online business-to-business (B2B) auction platforms, which retailers use to sell their unsold or returned inventory to discount stores and wholesale liquidators.

How Noncompete Clauses Can Backfire

Enforceability of Agreements Creates Screening Effect

U.S. companies worried about knowledge leakage should be careful what they wish for when they lobby state lawmakers to strengthen the enforceability of noncompete clauses. New research from the University of Maryland’s Robert H. Smith School of Business shows unintended consequences when the contract addendums are given teeth.

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Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
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