How to Find the Right Influencers
When Kim Kardashian West posts about using a new product on Instagram, even if only a small percentage of her more than 190 million followers buy it, it’s worth it for the product’s marketers who struck the deal with one of the internet’s top influencers. This kind of influence is happening at all levels across social networks online – from Instagram and Facebook to video gaming platforms – and marketers are scrambling to figure out the best people to target to spread their messages. Research from Maryland Smith has a better way to find them.