Judy Frels

Judy Frels is a Clinical Professor of Marketing and teaches Marketing Strategy and leads Action Learning Projects at the EMBA and MBA levels at the Robert H. Smith School of Business at the University of Maryland. At Smith, she is the Assistant Dean of Online Programs. Judy rejoined Smith after spending four years as Associate Professor of Marketing at Audencia Nantes School of Management in Nantes, France where she was also the Head of the Marketing Research Axis. Prior to moving to France in 2010, Judy held faculty and staff positions for 11 years at Smith where she was a winner of the Krowe Award for Teaching Excellence and frequent recipient of the Top 15% Award.

Which Were the Best Super Bowl Ads?

SMITH BRAIN TRUST – Dogs and groundhogs, a cute jacket-wearing avocado and a baby peanut, Cheetos and Doritos, and no shortage of celebrities. Even Tom Brady still showed up.

Companies that aired ads during Super Bowl LIV shelled out over $5 million to grab an amplified audience’s attention for 30 seconds through the clever, the emotional or the just plain weird.

Which strategies scored big, and which fumbled?

Maryland Smith Online MBA No. 8 in U.S. News & World Report Ranking

Maryland Smith has advanced in the top 10 of U.S. News and World Report’s Best Online MBA Programs.

The new, No. 8 ranking for 2019 is up from No. 9 last year and places Maryland Smith sixth among public schools. It further “reaffirms the program’s reputation, especially in terms of student engagement” – one of five ranking methodology subcategories where Smith has excelled, says Assistant Dean of Online Programs Judy Frels at the University of Maryland’s Robert H. Smith School of Business.

By Foot, Bike or Donkey

Economists point to rural Africa, India, China and Eastern Europe as the next big frontiers for multinational corporations. But to be successful in rural developing markets, companies need to customize their approach to the local market in all aspects of their business strategies.

Think Local to Win in Rural Developing Markets

Economists point to the rural parts of Africa, India, China, Eastern Europe and other developing markets as the next frontier for big multinational corporations. But the challenges of selling products and services to consumers in these environments go way beyond effective marketing campaigns. And it’s more than just swapping out features to suit local tastes. New research co-authored by Smith professor Judy Frels shows that companies need to customize their approach to the local market in all aspects of their business strategies to succeed in rural emerging markets. Read more...

Judy Frels

Judy Frels is a Clinical Professor of Marketing. She teaches Marketing Strategy, Marketing Management, and Ethical Leadership as well Action Learning Projects and the Capstone Integrative Business course at the MS, MBA and Executive MBA levels at the Robert H. Smith School of Business at the University of Maryland.

Subscribe to RSS - Judy Frels
Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742