Social media is buzzing about Budweiser. Just in time for the Summer Olympics and Trump v. Clinton, Anheuser-Busch will temporarily change the name of its flagship brand to “America.” Ironically, the Belgian-owned beer maker will roll out its new cans on Canada's Victoria Day, asserting Budweiser’s place next to baseball and apple pie until after the presidential election in November. Five Smith School marketing professors weigh in on whether the move is smart or foolish. Read more...
College Park, Md. – March 18, 2009 – Keep large bills in your wallet if you want to spend less cash, according to new research from the University of Maryland’s Robert H. Smith School of Business. Researchers find people are more likely to think twice about making a purchase when they carry one large denomination of cash rather than many smaller denominations equal to the same amount of money — for example, you’re more likely to hang onto a $20 bill than 20 one-dollar bills.
Gilvan Souza, associate professor of operations management, received his PhD from University of North Carolina, Chapel Hill. His primary research areas are in technology management and supply chain management, including production planning, remanufacturing, reverse logistics, and closed–loop supply chain design.
Research by Joydeep Srivastava