Marketing PhD student Seoungwoo Lee of the University of Maryland's Robert H. Smith School of Business has captured the 2015 Shankar-Spiegel Dissertation Proposal Award from the nonprofit organization Marketing EDGE.
Jie Zhang is a Professor of Marketing and the Harvey Sanders Fellow of Retail Management at the Robert H. Smith School of Business at the University of Maryland. She received her Ph.D. in marketing from the Kellogg School of Management at NorthwesternUniversity. She was a faculty member at the Ross School of Business at the University of Michigan prior to joining the Smith School. Her general research interest is to apply advanced econometric and statistical models to study consumer purchase behaviors and retail strategies.
Storefront signs that recently went up for the grand opening of TargetExpress near the University of Maryland will make a quick exit. The Minnesota-based retailer announced on Aug. 4, 2015, that it will call all of its stores just Target, regardless of size or format. This means the small Baltimore Avenue site across the street from campus will carry the same name as the full-size Target about three miles away in Hyattsville, Md. Smith School marketing professor Jie Zhang says the rebranding makes sense from at least one perspective. Read more...
August 30, 2012 & September 2, 2012
|Summer Drought Leads to Fall Price Hikes|
The summer of 2012 saw record droughts in much of United States, particularly the Midwest, impacting the growing season for the nation’s farmers. With entire crops lost, many of the effects are yet to be seen on the grocery shelves.
Despite early August rainfall, about two-thirds of the United States – mostly across the Midwest and in the South – has endured what climatologists have described as this country’s most severe drought in more than 50 years. Robert H. Smith School of Business faculty experts are available to comment on the implications for food and energy consumption.
The Smith School has an in-house facility for live or taped interviews via fiber-optic line for television or multimedia content.
A sampling of retail expertise from faculty at the University of Maryland’s Robert H. Smith School of Business reveals three different perspectives about the 2011 Christmas-holiday shopping season:
With the U.S. economy struggling to stay afloat, retailers are weathering a rough holiday shopping season this year. When the dust clears after the New Year, how bad will the damage be?
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Dr. Jie Zhangdiscusses the retail outlook for an economy in turmoil.
UMD-Smith Marketing Experts Comment on Holiday Retail Trends, Tactics
Research by Jie Zhang
In an attempt to attract and retain loyal customers, more and more retailers are offering loyalty programs, and marketing researchers continue to study their effectiveness.
Jie Zhang is Professor of Marketing and the Harvey Sanders Fellow of Retail Management at the Robert H. Smith School of Business at the University of Maryland. She received her Ph.D. in marketing from the Kellogg School of Management at Northwestern University. She was an Assistant Professor of Marketing at the University of Michigan prior to joining the Smith School. Her general research interest is to apply advanced econometric and statistical models to study consumer purchase behaviors and retail strategies in the digital and multichannel retail environments.