Jie Zhang

Jie Zhang is a Professor of Marketing and the Harvey Sanders Fellow of Retail Management at the Robert H. Smith School of Business at the University of Maryland. She received her Ph.D. in marketing from the Kellogg School of Management at NorthwesternUniversity. She was a faculty member at the Ross School of Business at the University of Michigan prior to joining the Smith School. Her general research interest is to apply advanced econometric and statistical models to study consumer purchase behaviors and retail strategies.

Can Marshalls Thrill Shoppers Online?

SMITH BRAIN TRUST  Marshalls has always been about the thrill of the hunt, even more so than it’s big-sister store, TJ Maxx.

So the company’s recent announcement that Marshalls will enter the world of e-commerce naturally had some shoppers wondering how the brand would translate that thrill-seeker ethos into an online existence. And it had experts wondering how parent company TJX would pull it all off.

Where You’ll Buy Toys Now With Toys ‘R’ Us Gone

SMITH BRAIN TRUST – RIP, Toys “R” Us. The iconic (and recently liquidated) toy seller has left a giant toy-shaped void in the retail landscape ahead of the holiday season. And as shoppers begin to ponder where their go-to spot for toys will be this year, several retailers are looking to provide an answer. Marketing professor Jie Zhang says that already the competition is getting interesting.

Dunkin' Without Donuts?

SMITH BRAIN TRUST – Maryland Smith branding experts describe the decision by Dunkin’ Donuts to drop the "Donuts" from its name as overdue, fitting, and in tune with its customers' tastes. Starting in January, the “Donuts” will disappear from ads, social media accounts and signage at new and remodeled stores, according to the quick-serve coffee chain. Marketing professors at the University of Maryland's Robert H. Smith School of Business say the formal rebranding to just Dunkin' has been a long time coming.


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Robert H. Smith School of Business
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University of Maryland
Robert H. Smith School of Business
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