Jie Zhang

Jie Zhang

Jie Zhang is a Professor of Marketing and the Harvey Sanders Fellow of Retail Management at the Robert H. Smith School of Business at the University of Maryland. She received her Ph.D. in marketing from the Kellogg School of Management at NorthwesternUniversity. She was a faculty member at the Ross School of Business at the University of Michigan prior to joining the Smith School. Her general research interest is to apply advanced econometric and statistical models to study consumer purchase behaviors and retail strategies.

Webinar: Rebooted - Utilizing Data Analytics to Build A Winning Retail Business

Utilizing Data Analytics to Build A Winning Retail Business

This session will cover retail performance metrics and how to utilize them to diagnose problems and improve retail decisions. It will focus on those performance metrics that can be implemented using a retailer's existing inventory management and bookkeeping infrastructure (so that they can be easily adopted by SMR's).  We will also discuss more advanced metrics and frameworks that have been utilized by sophisticated retail operations and the additional data/resources required.

Date
February 1, 2021 - 3:00pm

Webinar: Rebooted - Retail Industry Trends & Implications

Retail industry trends and implications for small and Mid-sized Retailers (SMR)

This session will focus on 1) the "big picture" and major trends of the industry, more or less organized by different retail sectors; 2) the implications for SMR's; 3) discuss strategies to address these challenges from the perspective of SMR's.

Facilitated by: Jie Zhang

Date
January 27, 2021 - 3:00pm

Pages

Subscribe to RSS - Jie Zhang
Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742