SMITH BRAIN TRUST – Every July and August, parents across the country prepare their school-age kids with some traditional back-to-school goods: gleaming new sneakers, a fresh backpack, binders, paper and packs of bright yellow pencils. Not so much this year.
Jie Zhang is a Professor of Marketing and the Harvey Sanders Fellow of Retail Management at the Robert H. Smith School of Business at the University of Maryland. She received her Ph.D. in marketing from the Kellogg School of Management at NorthwesternUniversity. She was a faculty member at the Ross School of Business at the University of Michigan prior to joining the Smith School. Her general research interest is to apply advanced econometric and statistical models to study consumer purchase behaviors and retail strategies.
SMITH BRAIN TRUST – The expansive parking lots are empty, and those wide glass doors are shut tight and locked. But what will happen to the shopping mall when the coronavirus crisis eases, when the stay-at-home orders are lifted and non-essential businesses are able to welcome customers back?
SMITH BRAIN TRUST – Holiday shopping has always required some imagination and a bit of guesswork. But these days, retailers are turning to augmented reality to help consumers eliminate some of that guesswork.
SMITH BRAIN TRUST – With avocado tartines and shrimp poke bowls, Crate and Barrel’s new upscale restaurant probably will make you feel hungry. The home-furnishings retailer is hoping it will also make you want to shop.
SMITH BRAIN TRUST – Summer used to be a relative shopping dead zone. Sure, there’d be the odd “Christmas in July” major appliance sale or car dealership clearance event. But until the August back-to-school sales launched, summer was a retail doldrum.
Then came Amazon.com.
SMITH BRAIN TRUST – Are those daily promotions, like the ones from Groupon, a good deal or not? They can be, but it’s all a matter of perspective, says marketing professor Jie Zhang at the University of Maryland’s Robert H. Smith School of Business.
SMITH BRAIN TRUST – Marshalls has always been about the thrill of the hunt, even more so than it’s big-sister store, TJ Maxx.
So the company’s recent announcement that Marshalls will enter the world of e-commerce naturally had some shoppers wondering how the brand would translate that thrill-seeker ethos into an online existence. And it had experts wondering how parent company TJX would pull it all off.
Deloitte hosted seven faculty affiliates of the Smith Analytics Consortium for a meeting of the minds on Jan. 31, 2019, at the company’s Greenhouse in Washington, D.C.
SMITH BRAIN TRUST – Walmart has been on a shopping spree.
It’s been buying up successful online retailers and ecommerce-related businesses — nearly 20 of them — as it seeks to better position itself against the only other retailer in its weight class, Amazon.com. So far, it appears to be working.