Jie Zhang

Jie Zhang

Jie Zhang is a Professor of Marketing and the Harvey Sanders Fellow of Retail Management at the Robert H. Smith School of Business at the University of Maryland. She received her Ph.D. in marketing from the Kellogg School of Management at NorthwesternUniversity. She was a faculty member at the Ross School of Business at the University of Michigan prior to joining the Smith School. Her general research interest is to apply advanced econometric and statistical models to study consumer purchase behaviors and retail strategies.

Can Marshalls Thrill Shoppers Online?

SMITH BRAIN TRUST  Marshalls has always been about the thrill of the hunt, even more so than it’s big-sister store, TJ Maxx.

So the company’s recent announcement that Marshalls will enter the world of e-commerce naturally had some shoppers wondering how the brand would translate that thrill-seeker ethos into an online existence. And it had experts wondering how parent company TJX would pull it all off.


Subscribe to RSS - Jie Zhang