You open a college brochure and what do you see? That’s right, a student of color, a Hispanic student, an Asian student, and a white student holding books, relaxing on a grassy patch, or laughing together in front of a prominent campus building. Why is this such an effective first impression for applicants and parents? Why is the ideal of diversity so cherished at universities worldwide? Perhaps because the student mix is so important for a well-rounded college experience. Or perhaps it’s a reliable way of ensuring a globalized community that will enrich each student’s perspective. Or maybe, even, it is conducive to an open and unbiased learning environment. All of these are acceptable, but one thing we know for sure is that diversity is integral – integral for the students, for the administration, and for the school brand.