For companies looking to get more competitive, moving up the value chain to strengthen the brand seems like a no brainer. But for information technology service providers, it’s a decision that should be met with caution, according to new research from Maryland Smith.
Information Systems Research
With online shopping, it’s easy to fall down the rabbit hole of checking out recommended items. And if you shop on your phone, don’t be surprised if you end up buying more, says new research from Maryland Smith.
When Groupon entered the marketing scene, it unintentionally brought with it the “Groupon Effect” – a negative stigma surrounding businesses using the coupon service. But new research from Maryland Smith is showing why there might be more to gain than fear for businesses using Groupon.
Research from Maryland Smith’s Martin Dresner reveals that even supply chains can have a case of the Mondays. That return-to-work dread that puts people in bad moods – and has been documented to drag down productivity and impact financial markets – also wreaks havoc on the efficiency of moving goods from one place to another on Mondays.
Information technology firms can never rest. Speedy startups constantly emerge from the entrepreneurial ecosystem with novel products and services. One strategic response could be preemptive investment in research and development. But a new study from the University of Maryland’s Robert H. Smith School of Business shows the opposite usually occurs.