Henry C. Boyd III

<p>Henry C. Boyd is a Clinical Professor in the Marketing Department at the Robert H. Smith School of Business. He is also a managing director and principal at Ombudsman LLC, a diversified consultancy. He is licensed to practice law in Maryland, Wisconsin, and the U.S. District Court, Western District of Wisconsin.</p>

How Underdogs Can Win in the Service Industry … and Politics

Hiring someone in the service industry? You’re likely focused on finding a competent provider with a successful track record, and it’s unlikely you’ll make extra time to seek character references. This setup stacks the odds against an upstart who wants the opportunity, but has no history of successful deals. But new Smith School research suggests ways to win as an underdog in the service industry — and in a presidential election. Read more...

How Rio Officials Feed the Olympics Turmoil

Rio de Janeiro’s acting governor Francisco Dornelles recently warned that the Rio Summer Olympics are headed to a “big failure.” He also called his state’s health care system “calamitous” and said his government’s policy of paying workers’ salaries in installments “is a form of slave labor.” Smith School marketing professors Hank Boyd and Roland Rust suggest better ways to manage a crisis communications situation. Read more...

Millennials Get Their Own Spectator Sport

Video gaming, as eSports, is drawing a marketing bonanza thanks to Millennials, who also make any ‘Is it a legit sport?’ debate moot, says Smith School marketing professor Hank Boyd. When Turner Sports transitions from Warriors-Thunder NBA playoff action tonight to its Friday debut on TBS of its own eSports league, it also will showcase Turner’s new 10,000-square-foot arena in Atlanta. Read more...

Diversity in Business

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Hank Boyd talks about diversity in business and the Diversity Fireside Chat event featuring John W. Rogers, Jr., CEO and chief investment officer for Ariel Investments.

Learn about Smith’s Diversity Empowerment Council

You open a college brochure and what do you see? That’s right, a student of color, a Hispanic student, an Asian student, and a white student holding books, relaxing on a grassy patch, or laughing together in front of a prominent campus building. Why is this such an effective first impression for applicants and parents? Why is the ideal of diversity so cherished at universities worldwide? Perhaps because the student mix is so important for a well-rounded college experience. Or perhaps it’s a reliable way of ensuring a globalized community that will enrich each student’s perspective. Or maybe, even, it is conducive to an open and unbiased learning environment. All of these are acceptable, but one thing we know for sure is that diversity is integral – integral for the students, for the administration, and for the school brand.

Can Rams Head Tavern Survive Voyeurism?

Voyeurism charges can never be good for a company's reputation, but can Rams Head Group come back from allegations that its president secretly recorded women in the restroom? To assess the damage, Smith marketing professors Roland Rust and Hank Boyd draw comparisons in the Baltimore Sun to the BP oil spill in the Gulf of Mexico and the ValuJet crash into the Florida Everglades nearly 20 years ago. Read more...

Election 2012: Branding the Candidates

As the 2012 presidential race accelerates toward Election Day, campaign strategy in both camps has negative messages flying fast, with sounds bites and ads traveling far and wide. In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Hank Boyd talks about how the presidential candidates are – or should be – building their brands on the campaign trail.

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