Henry C. Boyd III

Henry C. Boyd is a Clinical Professor in the Marketing Department at the Robert H. Smith School of Business. He is also a managing director and principal at Ombudsman LLC, a diversified consultancy. He is licensed to practice law in Maryland, Wisconsin, and the U.S. District Court, Western District of Wisconsin.

What To Watch As Pharma Prices Take Center Stage

SMITH BRAIN TRUST –  Pharmaceutical prices are poised to become a central issue for the next Congress, potentially forcing lawmakers to consider at least two factors that coincide with America’s higher-than-average drug prices.

The first is the lack of a governmental pharmaceutical price oversight board, similar to the ones that exist in Europe, Canada and the United Kingdom, where pharmaceutical companies typically charge far less for their products.

Is the NFL Becoming Too Political for Advertisers?

SMITH BRAIN TRUST – The Super Bowl has long been one of the most coveted advertising events in the United States. But in recent years, the game has taken on increasingly political overtones. It’s left some brands doing a delicate balancing act, debating whether and how to advertise during an event that consistently draws more U.S. viewers than any other television broadcast.

Dunkin' Without Donuts?

SMITH BRAIN TRUST – Maryland Smith branding experts describe the decision by Dunkin’ Donuts to drop the "Donuts" from its name as overdue, fitting, and in tune with its customers' tastes. Starting in January, the “Donuts” will disappear from ads, social media accounts and signage at new and remodeled stores, according to the quick-serve coffee chain. Marketing professors at the University of Maryland's Robert H. Smith School of Business say the formal rebranding to just Dunkin' has been a long time coming.

‘Black Panther’ Isn’t Just a Great Movie; It's Great Marketing

SMITH BRAIN TRUST – It’s not often that a film smashes box office expectations in quite the way that Marvel Studio’s “Black Panther” has. But it’s not often that a superhero film gets so many things so right – from the screenplay, to the casting, to the marketing, says Henry C. Boyd III, clinical professor of marketing at the University of Maryland’s Robert H. Smith School of Business.

After Trump’s Tweets, a Playbook For the NFL

How should the National Football League respond to a pro-Trump political action committee's "Turn Off the NFL" boycott? "The league needs to grab this ball and run it up the field," says the Smith School's Henry C. Boyd III. "The NFL can change the narrative, and that's what it needs to do here," says Boyd, a lawyer and marketing consultant whose clients have included the NFL. Read more...

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