SMITH BRAIN TRUST – The May 25 death of George Floyd spurred a broad reexamination of institutional, cultural and corporate names and symbols long regarded – depending on whom you ask – as either benign or as representing hate and oppression. With public sentiment weighing toward the latter, the fallout rippled to the NFL’s Washington franchise, with the organization announcing it’s renaming the team and changing its logo.
Henry C. Boyd III
Henry C. Boyd is a Clinical Professor in the Marketing Department at the Robert H. Smith School of Business. He is also a managing director and principal at Ombudsman LLC, a diversified consultancy. He is licensed to practice law in Maryland, Wisconsin, and the U.S. District Court, Western District of Wisconsin.
SMITH BRAIN TRUST – The coronavirus pandemic may have thrown many of your summer plans into disarray, but there's one much-loved activity you can still pursue: Losing yourself in a stack of engrossing books.
Maryland Smith's faculty are there for you, with suggestions to get you through the summer break.
SMITH BRAIN TRUST – As our lives began to change as a result of the coronavirus pandemic, consumer brands rushed to our inboxes with statements. There were updates about store closings, tips for staying healthy and lots and lots of expressions “We’re all in this together!” solidarity.
It didn’t take long for consumer messaging fatigue to settle in.
SMITH BRAIN TRUST – Dogs and groundhogs, a cute jacket-wearing avocado and a baby peanut, Cheetos and Doritos, and no shortage of celebrities. Even Tom Brady still showed up.
Companies that aired ads during Super Bowl LIV shelled out over $5 million to grab an amplified audience’s attention for 30 seconds through the clever, the emotional or the just plain weird.
Which strategies scored big, and which fumbled?
SMITH BRAIN TRUST – Ready to get cozy and catch up on some of the movies and TV shows you've missed? Maryland Smith faculty have some suggestions for the must-see TV series, movies and documentaries – some you’ve no doubt been hearing buzz about, others you may have missed, and some you’ll want to watch again.
Billions (drama, four seasons, Showtime)
SMITH BRAIN TRUST – Brands still on the fence about whether to buy Super Bowl air time may just have to hope for better luck next year.
SMITH BRAIN TRUST – What’s your definition of a “burger” or “milk”? If it includes plant-based alternatives, meat and dairy industry executives want to change that.
SMITH BRAIN TRUST – For a city so historically inept at baseball that it inspired a novel and musical about a fan willing to sell his soul for a chance at the pennant, the Washington Nationals appear to have flipped the script.