Henry C. Boyd III

Henry C. Boyd is a Clinical Professor in the Marketing Department at the Robert H. Smith School of Business. He is also a managing director and principal at Ombudsman LLC, a diversified consultancy. He is licensed to practice law in Maryland, Wisconsin, and the U.S. District Court, Western District of Wisconsin.

Dunkin' Without Donuts?

SMITH BRAIN TRUST – Maryland Smith branding experts describe the decision by Dunkin’ Donuts to drop the "Donuts" from its name as overdue, fitting, and in tune with its customers' tastes. Starting in January, the “Donuts” will disappear from ads, social media accounts and signage at new and remodeled stores, according to the quick-serve coffee chain. Marketing professors at the University of Maryland's Robert H. Smith School of Business say the formal rebranding to just Dunkin' has been a long time coming.

‘Black Panther’ Isn’t Just a Great Movie; It's Great Marketing

SMITH BRAIN TRUST – It’s not often that a film smashes box office expectations in quite the way that Marvel Studio’s “Black Panther” has. But it’s not often that a superhero film gets so many things so right – from the screenplay, to the casting, to the marketing, says Henry C. Boyd III, clinical professor of marketing at the University of Maryland’s Robert H. Smith School of Business.

After Trump’s Tweets, a Playbook For the NFL

How should the National Football League respond to a pro-Trump political action committee's "Turn Off the NFL" boycott? "The league needs to grab this ball and run it up the field," says the Smith School's Henry C. Boyd III. "The NFL can change the narrative, and that's what it needs to do here," says Boyd, a lawyer and marketing consultant whose clients have included the NFL. Read more...

Will Concussion Report Daze the NFL?

Football season hasn't even started and already the National Football League is tackling some difficult challenges. It's coming off a season that saw a steep, 8 percent decline in TV viewership and now is faced with startling new evidence about the serious medical risks its players face. The Smith School's Derrick Heggans and Henry C. Boyd III say that what the NFL does now – how it reacts to the concussion risk issue – will drive change at all levels of the game. Here's why. Read more...

Why It Makes Sense that the New 'Doctor Who' Is a Woman

BBCThe BBC's "Doctor Who" series has long embraced the idea of change. It's been written into the script for years, with the timelord protagonist's biological ability for regeneration and new incarnations. Now the series is preparing for what is perhaps its most striking transformation. For the first time in the British sci-fi series' 54-year history, the Doctor will be portrayed by a woman. Experts at the Smith School share their views on the series and its 13th time-traveling alien. Read more...

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