Henry C. Boyd III

Henry C. Boyd is a Clinical Professor in the Marketing Department at the Robert H. Smith School of Business. He is also a managing director and principal at Ombudsman LLC, a diversified consultancy. He is licensed to practice law in Maryland, Wisconsin, and the U.S. District Court, Western District of Wisconsin.

When Marketing Becomes Creepy

SMITH BRAIN TRUST  The marketing was innovative. It was clever. It was bold enough to warrant coverage in The Wall Street Journal. It was also ... creepy.

Pregnant women around the country had received a greeting card, stuffed with thoughtful gift cards for the mom-to-be. The seemingly handwritten card said only, “So excited for you! Hope you like these.” It was signed with a heart and the name “Jen.”

What To Watch As Pharma Prices Take Center Stage

SMITH BRAIN TRUST –  Pharmaceutical prices are poised to become a central issue for the next Congress, potentially forcing lawmakers to consider at least two factors that coincide with America’s higher-than-average drug prices.

The first is the lack of a governmental pharmaceutical price oversight board, similar to the ones that exist in Europe, Canada and the United Kingdom, where pharmaceutical companies typically charge far less for their products.

Is the NFL Becoming Too Political for Advertisers?

SMITH BRAIN TRUST – The Super Bowl has long been one of the most coveted advertising events in the United States. But in recent years, the game has taken on increasingly political overtones. It’s left some brands doing a delicate balancing act, debating whether and how to advertise during an event that consistently draws more U.S. viewers than any other television broadcast.

Dunkin' Without Donuts?

SMITH BRAIN TRUST – Maryland Smith branding experts describe the decision by Dunkin’ Donuts to drop the "Donuts" from its name as overdue, fitting, and in tune with its customers' tastes. Starting in January, the “Donuts” will disappear from ads, social media accounts and signage at new and remodeled stores, according to the quick-serve coffee chain. Marketing professors at the University of Maryland's Robert H. Smith School of Business say the formal rebranding to just Dunkin' has been a long time coming.


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