Henry C. Boyd III

Henry C. Boyd is a Clinical Professor in the Marketing Department at the Robert H. Smith School of Business. He is also a managing director and principal at Ombudsman LLC, a diversified consultancy. He is licensed to practice law in Maryland, Wisconsin, and the U.S. District Court, Western District of Wisconsin.

Rebranding Washington's NFL Franchise

SMITH BRAIN TRUST  The May 25 death of George Floyd spurred a broad reexamination of institutional, cultural and corporate names and symbols long regarded – depending on whom you ask – as either benign or as representing hate and oppression. With public sentiment weighing toward the latter, the fallout rippled to the NFL’s Washington franchise, with the organization announcing it’s renaming the team and changing its logo.

Which Were the Best Super Bowl Ads?

SMITH BRAIN TRUST – Dogs and groundhogs, a cute jacket-wearing avocado and a baby peanut, Cheetos and Doritos, and no shortage of celebrities. Even Tom Brady still showed up.

Companies that aired ads during Super Bowl LIV shelled out over $5 million to grab an amplified audience’s attention for 30 seconds through the clever, the emotional or the just plain weird.

Which strategies scored big, and which fumbled?

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