Henry C. Boyd III

Henry C. Boyd is a Clinical Professor in the Marketing Department at the Robert H. Smith School of Business. He is also a managing director and principal at Ombudsman LLC, a diversified consultancy. He is licensed to practice law in Maryland, Wisconsin, and the U.S. District Court, Western District of Wisconsin.

When Marketing Becomes Creepy

SMITH BRAIN TRUST  The marketing was innovative. It was clever. It was bold enough to warrant coverage in The Wall Street Journal. It was also ... creepy.

Pregnant women around the country had received a greeting card, stuffed with thoughtful gift cards for the mom-to-be. The seemingly handwritten card said only, “So excited for you! Hope you like these.” It was signed with a heart and the name “Jen.”


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