Few class projects deliver the kind of global impact that comes from those in David Ashley’s course. Ashley, an executive in residence at the University of Maryland’s Robert H. Smith School of Business, teaches a course that links undergraduate students with entrepreneurs in Africa and helps them grow their businesses. The projects are part of a first-of-its-kind partnership with a U.S. African Development Foundation program that supports young entrepreneurs in Africa.
Greg Rafal, an undergraduate program manager for the Center for Global Business at the University of Maryland’s Robert H. Smith School of Business writes about a global consulting project that Smith students worked on during spring 2018.
During the spring 2018 semester, seven undergraduate students worked on a consulting project for a joint venture between Maryland-based company, Murray Corporation, and China-based company, King Seal. The students were tasked with identifying potential market opportunities in China, India, and Sri Lanka under the supervision of David Ashley, adjunct professor of marketing. The semester-long project resulted in specific actionable recommendations for the joint venture and real-world global consulting experience for the students.