Research@Smith: Spring 2008, Curt Grimm, P.K. Kannan, Russell Wermers
Research by Curt Grimm and Ken Smith
Curt Grimm, Dean’s Professor of Supply Chain and Strategy, described coaching his young son’s softball team to a rapt audience in Frank Auditorium. Grimm knew that only two of the children could reliably catch the ball. So he put those boys at first and second base, and then instructed their teammates to only throw the ball to first and second. It proved to be a winning strategy, because his son’s team took the championship that year. Grimm asked his audience to assess his competitive strategy: was it good, bad or ugly?