Courtney Paulson

A Smarter Way to Advertise Online

A new algorithm developed at the University of Maryland’s Robert H. Smith School of Business allows companies to stretch their budgets and optimize results when buying online display ads.

“The method gives campaign managers an edge when bidding for limited advertising space on desired websites,” says Courtney Paulson, assistant professor in the Decision, Operations and Information Technologies Department at Maryland Smith. “It also works ahead of a campaign as a budget-setting tool.”

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Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742