Brent Goldfarb

Brent Goldfarb

Dr. Brent Goldfarb is Associate Professor of Management and Entrepreneurship in the M&O Department at the University of Maryland's Robert H. Smith School of Business. Goldfarb's research focuses on how the production and exchange of technology differs from more traditional economic goods, with a focus on the implications on the role of startups in the economy. He focuses on such questions as how do markets and employer policies affect incentives to discover new commercially valuable technologies and when is it best to commercialize them through new technology-based firms? Why do radical technologies appear to be the domain of startups? And how big was the boom? Copies of Dr. Goldfarb's publications and working papers have been downloaded over 1200 times.

What Investors Can Learn as Luckin Loses Its Buzz

SMITH BRAIN TRUST –  Successful entrepreneurs are good storytellers – and in a way, they have to be. They’re selling a product, to consumers, to investors and potential shareholders, to everyone.

But sometimes – as appears to be the case with China’s buzzy internet startup coffee chain – the story is a little more fiction than nonfiction, says Maryland Smith’s Brent Goldfarb. “Sometimes it's fraud, which is typical for bubble stocks,” he says.


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Robert H. Smith School of Business