Bo Zhou

Professor Zhou received his Ph.D. in Marketing from the Fuqua School of Business at Duke University in 2014. His research focuses on competitive marketing strategies, pricing and promotion. He uses both analytical models as well as experimental approaches in his research. His work has been published in the Journal of Marketing Research. He has presented papers at the INFORMS Marketing Science conference, INFORMS POMS conference, and UT Dallas FORMS conference. He teaches marketing research in the undergraduate programs.

Why Wireless Firms Love Family Plans

Family plans make sense for smartphone users who want to share minutes or data. Research from the University of Maryland’s Robert H. Smith School of Business shows why wireless service providers also win when they offer a full menu of individual and group subscription plans.

“Family plans allow the firm to better price discriminate and capture additional surplus from some consumers,” Maryland Smith professor Bo “Bobby” Zhou and two co-authors write in Marketing Science.

Bo "Bobby" Zhou

Professor Zhou received his Ph.D. in Marketing from the Fuqua School of Business at Duke University in 2014. His research focuses on competitive marketing strategies, in particular, pricing and promotion. He uses both analytical models as well as experimental approaches in his research. His work has been published in the Journal of Marketing Research, Marketing Science, and Management Science. He has presented papers at the INFORMS Marketing Science conference, INFORMS POMS conference, UT Dallas FORMS conference, Summer Institute in Competitive Strategy (SICS) at UC Berkeley.

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Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742