Anandasivam Gopal

Anandasivam Gopal
<p>Anand Gopal is a Professor and Van Munching Faculty Fellow at the Robert H. Smith School of Business, University of Maryland. His research interests are broadly in technology platforms, contracts and entrepreneurship. He has specific projects in technology-based entrepreneurship, secondary markets for tech products, mobile platforms and healthcare.</p>

Reversing the Groupon Effect

When Groupon entered the marketing scene, it unintentionally brought with it the “Groupon Effect” – a negative stigma surrounding businesses using the coupon service. But new research from Maryland Smith is showing why there might be more to gain than fear for businesses using Groupon.

Why There’s More to Online Reviews Than Meets the Eye

When it comes to reading business reviews online, the five-star rating is king. But new research from Maryland Smith says there is much more to learn from reviews than just the star rating.

For businesses like restaurants, hotels and spas, most consumers want to know primarily about the service quality they will receive, but measuring service quality in those spaces has been tricky for a long time, says Maryland Smith’s Anandasivam Gopal.

From Africa to India, MBA Consulting Students Expand Maryland Companies’ Global Reach

The Center for Global Business (CGB) at the University of Maryland's Robert H. Smith School of Business concluded a second successful year of the Maryland Global Export Consulting (MGEC) program. The program is meant to serve as a resource for Maryland companies engaging in the global marketplace by offering them the opportunity to work with a team of the school’s MBA or undergraduate students to address challenges their company is facing in going global. The program is a collaboration between the CGB and the Maryland Department of Commerce. This year, three companies were matched with three MBA teams.

Speediness Isn't The Same For All Physicians

How do high-performing organizations learn and adapt their routines and procedures? Do they look to constantly bring new information into their processes? Are they quick to adopt new ways of doing things at the individual and organizational levels?

Researchers at the University of Maryland’s Robert H. Smith School of Business sought to answer those questions, examining not only individuals within the organization, but also how the interplay between organizational and individual characteristics enhances or inhibits assimilation of newly available information.

Gun Sales Spike, But Wall Street Tells Different Story

Firearm background checks soared to record highs on Black Friday following mass shootings in France and a Planned Parenthood facility in Colorado. Smith School professor Anand Gopal says the spike follows a pattern, which might drive even more gun sales in the aftermath of Wednesday's attack in California. But a new study from Gopal and a co-author shows a different trend on Wall Street. Read more...

Escaping the Groupon Curse for Restaurants

Restaurants often come across as desperate when they offer Groupon-style deals, but a new study from the University of Maryland's Robert H. Smith School of Business suggests that certain types of venues can escape the damage to their reputations. That's because the negative effect tends to be concentrated on restaurants at lower price points. In the case of upscale restaurants, offering a deal either does not hurt the reputation or actually boosts it — probably because customers view those restaurants as more confident, offering the deal from a position of strength. Read more...

Mining Yelp

Using a database of 130,000 Yelp reviews, Smith PhD student Jorge Mejia and two Smith professors have found a way to predict which Washington, D.C., restaurants will close. The technique, which grew out of Mejia’s dissertation, involves new software that can “read” and analyze the contents of online reviews.


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