SMITH BRAIN TRUST – Major changes to voting laws in Georgia have Republicans facing backlash in that state – not just from their Democratic rivals and from civil rights groups, but also from corporations, like Delta and United airlines, Coca-Cola and even Major League Baseball.
Amna Kirmani is the Ralph J. Tyser Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. Her research interests include morality, persuasion knowledge, online communication, and branding. Her work has been published in several journals, including the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Psychology. Her papers have won the Paul Green Award in the Journal of Marketing Research, the Maynard Award in the Journal of Marketing, and the Best Paper Award in the Journal of Advertising. She is Editor of the Journal of Consumer Research and former Editor-in-Chief of the Journal of Consumer Psychology.
SMITH BRAIN TRUST – Before football fans got to see Tom Brady’s latest hoisting of the Lombardi Trophy, they watched Will Ferrell (attempt to) journey to Norway, Drake from State Farm stand in for the khaki-panted Jake, Flat Matthew McConaughey reach for some 3D Doritos and a much-older “Wayne’s World” duo dance with Cardi B.
SMITH BRAIN TRUST – This week, in the days after a pro-Trump mob stormed the U.S. Capitol seeking to overturn the election, dozens of corporations announced that they would halt or suspend donations to the Republican members of Congress who voted against certifying the votes.
Past research has shown that people who move around a lot contribute less to their current communities, but now new research shows they give more to charities outside their region.
The unpredictability of the COVID-19 pandemic and its impact on people’s daily lives has facilitated changes ranging from social interactions to purchasing behavior. Adjusting to the many disruptions may seem difficult, but people are more adaptive than you might think, says new research from Maryland Smith.
SMITH BRAIN TRUST – It can be difficult in times of great turmoil to find the right words. But business leaders and brands can try. And sometimes, when they succeed, it can have a significant impact, says Maryland Smith’s Amna Kirmani.
Kirmani has studied how consumers interact with brands based on their corporate social responsibility actions.
SMITH BRAIN TRUST – As our lives began to change as a result of the coronavirus pandemic, consumer brands rushed to our inboxes with statements. There were updates about store closings, tips for staying healthy and lots and lots of expressions “We’re all in this together!” solidarity.
It didn’t take long for consumer messaging fatigue to settle in.
SMITH BRAIN TRUST – Dogs and groundhogs, a cute jacket-wearing avocado and a baby peanut, Cheetos and Doritos, and no shortage of celebrities. Even Tom Brady still showed up.
Companies that aired ads during Super Bowl LIV shelled out over $5 million to grab an amplified audience’s attention for 30 seconds through the clever, the emotional or the just plain weird.
Which strategies scored big, and which fumbled?
SMITH BRAIN TRUST – Li Ziqi is recognized as China’s second most influential video blogger.
SMITH BRAIN TRUST – Summer used to be a relative shopping dead zone. Sure, there’d be the odd “Christmas in July” major appliance sale or car dealership clearance event. But until the August back-to-school sales launched, summer was a retail doldrum.
Then came Amazon.com.