Amna Kirmani

KirmaniAmna
<p>Amna Kirmani is the Ralph J. Tyser Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. Her research interests include ​morality, persuasion knowledge, ​online communication, ​and branding. Her work has been published in several journals, including the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Psychology. Her papers have won the Paul Green Award in the Journal of Marketing Research, the Maynard Award in the Journal of Marketing, and the Best Paper Award in the Journal of Advertising.&nbsp;She is Editor of the Journal of Consumer Research and former Editor-in-Chief of the Journal of Consumer Psychology.</p>

Which Were the Best Super Bowl Ads?

SMITH BRAIN TRUST – Dogs and groundhogs, a cute jacket-wearing avocado and a baby peanut, Cheetos and Doritos, and no shortage of celebrities. Even Tom Brady still showed up.

Companies that aired ads during Super Bowl LIV shelled out over $5 million to grab an amplified audience’s attention for 30 seconds through the clever, the emotional or the just plain weird.

Which strategies scored big, and which fumbled?

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