Spring 2011 Series

Washington, D.C.

Ronald Reagan Building1300 Pennsylvania Avenue, N.W.Smith School Suite—Concourse Level

Washington DC

April 15, 2011

Making Social Media Work for Your Firm

David Godes

David Godes, Associate Professor of Marketing

Watch the highlights.  Learn how to harness the power of word-of-mouth and social networking to drive sales and enhance your firm’s brand. This session will help you understand why people talk about your product or service and how to make your firm the subject of the conversation. And discover the surprising reason why loyal customers may not be your best prospect for word-of-mouth marketing.

 May 13, 2011

Gilad Chen

Retaining Top Talent

Gilad Chen, Professor of Management and Organization

Keep your best workers and ensure they are fully engaged on the job. This session will help you find the right time and the right tools to manage employee satisfaction. Learn not just how, but when, to measure employee satisfaction, as well as some useful techniques to help move the needle.


Baltimore, Md.

UM BioParkUniversity of Maryland-BaltimoreLife Sciences Conference Center801 W. Baltimore Street


April 29, 2011

Oliver Schlake

How to Test Your Strategy

Oliver Schlake, Tyser Teaching Fellow of Management and Organization

Lead smarter. This session on strategic management will help you detect the early indicators that your strategy isn’t working. Get tips on how to perform a fast course correction, and identify the 5 key steps to creating a strategy that will be successful for your firm.


Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742