Research

Crowdsourcing for Ideas? Do This.
Research explores how companies can structure innovation tournaments to drive meaningful results.
Jul 29, 2019
Finding the Best Path to Your Target
Political candidates, manufacturers and even online game designers can hit their performance targets with increased regularity using a new algorithm developed at Maryland Smith.
Jul 25, 2019
Map Yourself on Customer Service Grid
Advancing technology has opened new possibilities for customer service delivery, giving companies more options when setting strategy.
Jul 24, 2019
Second Chances After a Fall from Power
Followers sometimes continue to believe in a leader even after loss of status. New Maryland Smith research explores why.
Jul 23, 2019
Why Wireless Firms Love Family Plans
Allowing smartphone customers to bundle themselves boosts profitability for service providers, Maryland Smith research shows.
Jul 01, 2019
Bad Bosses Make Themselves Feel Bad Too
Call it karma. Abusive leaders cause suffering not only for their employees, but also for themselves.
Jun 27, 2019
Why Freebies Sometimes Backfire
Consumers love getting something for nothing. The marketing strategy works great to grow revenue when done right but sometimes backfires.
Jun 24, 2019
The Cost Of Keeping Up With Consumers
Consumers don’t like when products they want are unavailable, and neither do retailers. Independent sellers need to fulfill orders on time and manage inventory effectively.
Jun 14, 2019
Making Information Technology Sustainable
Companies should push to implement green IT initiatives that promote environmental sustainability — not just for the good of the planet, but also for the financial reward.
Jun 10, 2019
Identifying High Influencers in Social Networks
Those with high levels of influence on social media networks are prime targets of marketing practitioners and researchers. But what, exactly, defines a strong influencer?
Jun 06, 2019

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Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742
301.405.7762