Research

In Healthcare, Marketing Should Focus on Patients
Big regulatory shifts and advancing technology in healthcare call for big shifts in healthcare marketing, where creating value for patients is paramount, say researchers at Maryland Smith’s Center for Health Information and Decision Systems.
Mar 03, 2020
Love Your Work and Your Paycheck, Too? Don’t Tell the Hiring Manager
New research finds hiring managers are biased against job candidates who reveal interest in things like pay and benefits, not just the work itself. But being motivated by both is better for organizations and employees.
Feb 25, 2020
The Trouble With Being Public in Emerging Markets
You'd think the world’s major multinational, publicly traded firms might have an advantage across the developing world over privately owned rivals. Not so, according to new research. And the reason why is a bit surprising.
Feb 19, 2020
How To Achieve a Deeper Level of Diversity
Teams thrive when they leverage deeper-level diversity in the viewpoints of their members. Here’s how to do it.
Feb 03, 2020
Do Institutional Investors Have An Edge on News?
Research finds no advantage, just superior skills for institutional investors when it comes to reading and reacting to news with stock trades.
Jan 30, 2020
How To Stay Ahead of Cyber Risk
Cyber risk can come from data breaches or cyber attacks, but to really root out cyber threats and prepare for risks, organizations need to take a new approach.
Jan 21, 2020
To Boost R&D, Close Pay Gaps
A new study shows that large pay gaps among R&D professionals at the same job level within an organization can stifle exploratory innovation — the kind that leads to U.S. patent filings.
Dec 05, 2019
Bargaining Power on Daily Deal Sites: It's About Scale
Online daily deal platforms can see a direct correlation between the amount of bargaining power and platform size with merchants, new research shows.
Dec 05, 2019
Want People To Use Bike Shares? Don’t Make Them Walk.
In cities around the globe, it seems like bike and electric scooter rentals are everywhere. But if one isn’t in the right place when a person needs it, they aren’t going to walk out of their way to find one.
Dec 03, 2019
How To Make More Money in Online Auctions
To attract more online auction bidders and drive up prices, two things matter: how long an auction is active and the day of the week it closes, finds new research.
Nov 21, 2019

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Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
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