In Healthcare, Marketing Should Focus on Patients
Big regulatory shifts and advancing technology in healthcare call for big shifts in healthcare marketing, where creating value for patients is paramount, say researchers at Maryland Smith’s Center for Health Information and Decision Systems.
Mar 03, 2020
Love Your Work and Your Paycheck, Too? Don’t Tell the Hiring Manager
New research finds hiring managers are biased against job candidates who reveal interest in things like pay and benefits, not just the work itself. But being motivated by both is better for organizations and employees.
Feb 25, 2020
Bargaining Power on Daily Deal Sites: It's About Scale
Online daily deal platforms can see a direct correlation between the amount of bargaining power and platform size with merchants, new research shows.
Dec 05, 2019
Want People To Use Bike Shares? Don’t Make Them Walk.
In cities around the globe, it seems like bike and electric scooter rentals are everywhere. But if one isn’t in the right place when a person needs it, they aren’t going to walk out of their way to find one.
Dec 03, 2019