Research

Why Buzzworthy Companies Should Up Their Ad Budgets
Word-of-mouth is seen as free advertising, but new research says it can be a sign to spend more on ads.
Sep 03, 2020
How to Feel Like You Belong No Matter Where You’re Working
New Research Offers Strategies for Inclusion in a Multinational Organization
Aug 20, 2020
Feeling Normal in a Pandemic? Study Has Good News
New research shows that our human sense of normalcy is capable of bouncing back a lot faster than we might think.
Jul 22, 2020
History’s Top Innovators: Genius or Luck?
In the early automobile industry, what separated the greats, like Henry Ford, was quite a bit of luck,
Jun 17, 2020
When Disaster Strikes, Stockpiling Surges
New research offers keys for how retailers and suppliers can prepare and plan for runs on essential stock to reduce shortages during a crisis.
Jun 11, 2020
The Problem Plaguing Academic Research
In most cases, when scholars turn to research, what they actually get is the testimony of an author’s interpretation of that evidence – and that’s a big issue, says new research.
Jun 10, 2020
How To Make Rule-Followers Think Outside the Box
With the right person in charge, finds new research, it’s possible to be the type of employee companies want: ethical and creative.
Jun 03, 2020
How Campaigns Can Get Voters to the Polls
New research breaks down the most effective ways for campaigns to spend their marketing budgets to sway voters and get them to the polls to vote, this year likely to show up as polarized social media messaging.
Jun 02, 2020
How To Guard Against Cyber Attacks
Can centralized IT decision-making protect an organization from cybersecurity breaches?
Jun 01, 2020
The Work Habits of Highly Effective Teams
New research detects a common thread among high-functioning teams – members who understand how colleagues see things.
May 20, 2020

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Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742
301.405.7762